Lifecycle Marketing Manager

Houzz

118d • $120,000 - $135,000

About The Position

In this role, you will have the opportunity to work on a growing team that’s responsible for delivering communications and making an impact every day. As a Lifecycle Marketing Manager, you will be responsible for the strategy, execution, analytics, and reporting of marketing campaigns to Houzz Pro users via owned channels such as Email, Push Notifications, and SMS. This is a hands-on role and you will be an end-to-end owner of the campaigns, working on a full cycle of campaign development and execution. You will collaborate with product, creative, data science, and engineering teams to drive revenue and engagement for the company through providing a great experience for our customers. You will also drive experimentation and be responsible for reporting the results of your campaigns to stakeholders and leadership.

Requirements

• Bachelor’s degree – ideally in Business, Marketing, quantitative or technical field.
• 4-6 years of experience developing lifecycle programs; comfortable with segmentation, automation strategy, marketing using digital channels (email, push, SMS, in-app, site, etc.).
• 5+ years of working directly in an enterprise-grade ESP (Eloqua, Blueshift, Iterable, Braze, Hubspot, Salesforce Marketing Cloud, Responsys, etc.), with experience setting up targeting, building multi-step workflows, QA, execution, and reporting.
• Proven success in working with cross-functional teams, such as Product, Product Marketing, and Analytics, to create and execute against shared goals that are based on data-informed hypotheses.
• The ability to set goals and manage rapidly shifting priorities & timelines.
• The ability to digest large data sets, ask the right questions due to your robust analytical skillset.
• The ability to think critically and develop creative solutions around (technical or resource) limitations.
• Fervent attention to detail. You are confident deploying emails to millions of users free of grammar, spelling, typos, and other deployment errors.

Nice To Haves

• 5+ years experience developing and executing A/B tests to improve business performance, utilizing email, push, and site initiatives.
• Comfortable with quantitative analytics and have experience translating data into business and consumer insights.
• Ability to thrive in a fast-paced, collaborative team environment.
• Cross-functional team experience and shown ability to execute a vision through consensus building, negotiation, and data-driven persuasion.
• Basic SQL experience.
• Familiarity with analytics dashboards (e.g. Tableau, Amplitude).

Responsibilities

• Be the authority on the user journey for Houzz Pro customers; develop a deep understanding of the user mindset, behavior, and how best to use it to deliver results, all while utilizing insightful data insights.
• Build and own the quarterly roadmap for US Lifecycle efforts from a revenue retention and software engagement perspective.
• Lead the strategy, execution, analytics, and reporting of lifecycle marketing campaigns that deliver against business goals related to new business and retention for Houzz Pro users.
• Become an expert around our marketing automation platform (Blueshift/Iterable/Hubspot) to be able to operate independently and be a knowledge resource for others within the company.
• Partner with data, product, and engineering teams to define any new requirements to ensure the right data are available for relevant, personalized, and real-time campaigns.

Benefits

• Flexible Paid Time Off (PTO)
• Home internet stipend
• Medical, dental, and vision benefits
• Maternity/paternity leave program
• Employee Assistance Program (EAP)
• Professional Development Reimbursement Program
• 401(k) retirement savings plans (Pre-Tax and Roth)
• Flexible Spending Accounts (FSA) - Medical & Dependent Care
• Health Savings Account (HSA) with company contribution
• Healthy at Houzz program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees