Lifecycle Marketing Manager
GitLab
216d•$78,400 - $168,000
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About The Position
The Lifecycle Marketing Manager is responsible for strategizing, executing, and optimizing a data-driven lifecycle communications strategy for GitLab's self-service users. This role partners closely with SMB Sales, Product Growth, Marketing Ops, and Data teams to create impactful communications that engage users and guide them through the buyer lifecycle. You will leverage data-driven insights to develop personalized journeys that increase conversion rates, drive product adoption, and accelerate revenue growth. The focus will be on optimizing user paths to revenue across free self-managed users, trial users, and paid users of GitLab.
