Lifecycle Marketing Manager, Adoption

Notion•San Francisco, CA

44d•$180,000 - $200,000•Onsite

About The Position

Notion helps you build beautiful tools for your life's work. In today's world of endless apps and tabs, Notion provides one place for teams to get everything done, seamlessly connecting docs, notes, projects, calendar, and email-with AI built in to find answers and automate work. Millions of users, from individuals to large organizations like Toyota, Figma, and OpenAI, love Notion for its flexibility and choose it because it helps them save time and money. In-person collaboration is essential to Notion's culture. We require all team members to work from our offices on Mondays and Thursdays, our designated Anchor Days. Certain teams or positions may require additional in-office workdays. Notion has millions of users who rely on Lifecycle Marketing to help them along their journeys with our tools. We're looking for an experienced Lifecycle Marketer to join our Growth Marketing team and become the driver of our product launches and release marketing engine - shaping them into both beloved brand moments and powerful growth levers. You'll run point from the Growth team on launches and ongoing releases across key functions: partnering closely with Product Marketing, Creative, Comms, and Content to bring new features to market and sustain awareness and adoption through our "What's New" programs. Your expertise in audience segmentation will be critical - ensuring the right features reach the right user segments with tailored positioning and messaging that drives awareness, activation, and deepened product engagement. Then you'll work with the Lifecycle, Product, and Growth teams to operationalize these launches, collaborating across the team to transition launch content, assets, and learnings into broader customer journey touchpoints. Finally, you'll help us scale: identifying where AI and automation can make our launch and and post-launch engines faster, smarter, and more efficient with each iteration.

Requirements

You have 8-10 years of experience in growth, lifecycle marketing, or product marketing, ideally at a fast-paced product-led company
You've led or contributed meaningfully to product launches, release marketing, and audience segmentation strategies from a growth perspective, and understand what it takes to make them both memorable and measurable
You can craft positioning and messaging independently for different audience segments, synthesizing existing PMM messaging houses while thinking critically about user needs and market positioning
You have experience with segmentation strategies - from identifying meaningful user segments to developing differentiated campaigns that resonate with each audience
You're excited to work across functions - bringing people together, managing complexity, and keeping momentum high
You've got strong executional range - from building complex campaign workflows to optimizing delivery and reach through segmentation, channels, and timing
You have strong analytical instincts and can collaborate effectively with Engineering and Data teams to define metrics, implement tracking, and measure success
You think in systems and love identifying opportunities to scale, automate, and improve processes

Nice To Haves

Experience in B2B, B2C, and B2C2B environments
Experience at a product-led growth company with high-velocity shipping cadence
Familiarity with AI/automation tools for marketing operations
Experience working with Customer.io, Figma, HTML, and SQL

Responsibilities

Drive launch campaigns and release marketing end-to-end: Be the connective tissue across Product, PMM, Creative, and Lifecycle - orchestrating both high-impact launches and ongoing release communications that drive initial excitement and sustained engagement
Master audience segmentation and positioning: Lead the strategic segmentation of launches and releases, crafting differentiated positioning and messaging for specific audience segments by synthesizing PMM materials and independently developing audience-specific narratives
Collaborate on post-launch integration: Work closely across the Lifecycle team to transition launch content, assets, and learnings into always-on campaigns and other relevant customer journey touchpoints, ensuring sustained momentum beyond initial launch
Drive user love and business impact: Shape experiences that delight users while moving core metrics like feature activation and retention - with a sharp eye for which metrics will be affected and what events need tracking
Be a system builder: Create repeatable, efficient workflows that help us ship high-quality, high-velocity launches and releases - and scale what works
Think like a growth expert: Work closely with Engineering and Data teams to define success metrics, implement proper tracking, and design experiments that validate your segmentation and messaging strategies
Inject AI where it adds leverage: Identify where automation or AI can streamline workflows, personalize messaging, and unlock faster feedback loops

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