Lifecycle Growth Marketer

Comfy•San Francisco, CA

About The Position

We’re building the OS for new gen creators. We don’t have rigid silos or endless process manuals; we trust smart people to shape their work and jump in where it matters most. You’ll help define how the world experiences our organization. The Role We're hiring our first dedicated lifecycle growth marketer. You'll own the PLG (product-led growth) motion from the moment someone discovers Comfy through to expansion revenue — email programs, CRM nurture, free-to-paid conversion, upsells, cross-sells, and content-led growth. You'll work directly with the founding team, Marketing Lead, engineers and designers.

Requirements

5+ years of experience building lifecycle programs at a PLG company — you understand what it means to attract and convert users to paid customers
You are technical enough to instrument campaigns, build segments, and set up automation in Hubspot
You are comfortable owning a number (conversion rate, expansion MRR, email-attributed pipeline) and defending it
Experience growing technical products (developer tools, infrastructure, data, fintech, APIs, etc.)
A true IC mindset - you want to tinker and build
High ownership, resilience, and competitiveness — you run toward hard problems
Comfortable with ambiguity and moving fast in an early-stage environment
Strong communicator who can earn trust with both technical and business stakeholders

Responsibilities

Build and own our email marketing infrastructure on Hubspot end-to-end — list architecture, segmentation logic, and deliverability.
Design and run automated nurture sequences for free users and subscribers
Own lifecycle messaging across onboarding, activation, re-engagement, and retention
Identify and instrument the moments in the user journey where free users are most likely to convert to Comfy Cloud
Run rapid experimentation on messaging, timing, and triggers to improve conversion rates
Build behavioral cohort analysis to understand what separates activated users from churned ones
Develop playbooks for upgrading Cloud subscribers to higher tiers
Track expansion MRR and own the lifecycle metrics that feed it
Develop content programs (tutorials, workflow templates, use-case spotlights) that drive SEO, activation, and retention
Work with the community and creative team to surface user-generated content into growth loops
Build out a referral or community-led growth motion that leverages our 1M+ open-source user base