Lifecycle CRM Lead
About The Position
We are hiring a Lifecycle CRM Lead to architect, own, and scale our entire lifecycle ecosystem across push, email, SMS, and in-app messaging. You will be the primary owner of our user lifecycle system and strategy, partnering closely with Marketing and Growth to drive retention and growth for the 7 million+ users that derive value from our platform. This is a leadership-level role. You’ll define the vision, roadmap, infrastructure, and operational framework for lifecycle marketing at Posh, building a scalable system that supports millions of users and future team expansion. You will report to the CPO, with cross-functional partnership across Marketing, Growth, Product, Data, Engineering and Finance.
Requirements
- 5–7+ years in CRM, lifecycle marketing, growth, retention, and/or marketing automation at a consumer or marketplace company.
- Expert-level experience with Customer Engagement Platforms (ideally Iterable) - capable of designing advanced automation, workflow logic, and data-driven personalization.
- Proven people leader with experience managing multiple direct reports, coaching performance, and guiding career development and progression.
- Strong analytical abilities, including familiarity with SQL or similar tools.
- Deep understanding of retention mechanics, activation funnels, behavioral triggers, and messaging strategy.
- Ability to lead cross-functional partners and influence strategy
- Exceptional communication, organization, and strategic clarity
- Passion for culture, live experiences, and building products that bring people together.
Nice To Haves
- Prior work with in-app messaging systems or event-driven personalization.
- Familiarity with Mixpanel, Lightdash, and/or Rudderstack
- Exposure to machine-learning-driven lifecycle or predictive scoring.
Responsibilities
- Act as Posh’s lifecycle authority, shaping product roadmaps and engagement opportunities
- Define and execute on our full user lifecycle across onboarding, activation, retention, and resurrection on both sides of the Posh marketplace
- Manage and develop a Growth Marketer, providing strategic direction, feedback, and coaching while aligning execution to lifecycle priorities and company OKRs.
- Build the lifecycle strategy roadmap aligned with company OKRs
- Establish the lifecycle architecture, data models, segments, triggers and personalization systems
- Serve as the primary owner of Iterable workflows, integrations, data governance and QA
- Partner with Growth on experimentation and with the Product/ Engineering on lifecycle- triggering events
- Drive a structured testing program across channels, message types, and different lifecycle stages
- Conduct experiments for cohort funnel and behavioral analyses to uncover friction and opportunities
- Work cross functionally with Growth on segmentation, attribution and experimentation strategy
- Own lifecycle KPI’s and translate insights into strategy for leadership
- Define and own our message strategy for all lifecycle communications
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
