Lifecycle Communications Manager

Jobgether

1d • Remote

About The Position

In this role, you will lead the design and execution of end-to-end communication strategies across the customer lifecycle, turning fragmented messaging into a seamless, personalized experience. You will work closely with cross-functional teams to enhance engagement, drive loyalty, and optimize retention and lifetime value. This role combines strategic planning, campaign execution, and data-driven analysis to ensure communications resonate with the right audience at the right time. You will be responsible for mapping journeys, implementing multi-channel campaigns, testing and iterating for continuous improvement, and measuring the impact of all lifecycle initiatives. Working fully remotely, you will operate in a fast-paced environment where creativity, analytics, and stakeholder collaboration are essential. This is an opportunity to shape how customers experience and interact with the brand while driving measurable business outcomes.

Requirements

• 3–5+ years of experience in lifecycle, retention, or email marketing roles.
• Proven experience with marketing automation platforms (e.g., Braze, Iterable, Hubspot).
• Hands-on experience building and managing complex, multi-channel customer journeys.
• Strong understanding of segmentation, personalization, and audience targeting strategies.
• Analytical mindset with the ability to interpret data and translate it into actionable insights.
• Strategic thinker with excellent project management skills, capable of balancing multiple initiatives simultaneously.
• Strong editorial judgment with a high bar for creative and on-brand copy.
• Experience with A/B testing, experimentation, and performance optimization.

Responsibilities

• Design and map end-to-end customer lifecycle journeys, identifying key touchpoints for engagement and retention.
• Develop and execute multi-channel communication strategies across email, in-app, push, and SMS channels.
• Build, manage, and optimize automated and personalized campaigns to increase engagement, loyalty, and conversion.
• Collaborate with content, design, product, and data teams to ensure a seamless and on-brand experience.
• Define KPIs and measure campaign performance, providing actionable insights and reporting results to stakeholders.
• Create and manage testing and experimentation programs to continuously improve messaging, copy, visuals, sequencing, and overall program performance.
• Act as a strategic partner to internal teams to align communication efforts with broader business goals.

Benefits

• Fully remote work from anywhere, with flexibility to set your own schedule.
• Competitive compensation reflecting your skills and experience.
• Generous paid time off and flexible PTO policies.
• Individual learning and development budget for books, conferences, or courses.
• Collaborative and high-performance team environment focused on impact and growth.
• Opportunities to contribute to shaping customer experience on a global scale.
• Supportive culture emphasizing transparency, ethical conduct, and consumer protection.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed