Life Cycle Marketing Specialist

TEKsystems•Philadelphia, PA

7d•$20 - $25•Hybrid

About The Position

The Engagement Communications Associate is responsible for leading the development, execution, and optimization of communication strategies that drive awareness, engagement, and value perception for loyalty and engagement initiatives within the telecom company's residential customer base. This role serves as the day-to-day owner of client membership and engagement communications — creating customer-centric messaging, building multi-touch strategies, partnering across the organization, and ensuring cohesive storytelling across channels. A key component of this role is collecting inputs from multiple cross-functional teams and translating those inputs into a prioritized communication plan based on business goals, customer needs, and timing across initiatives. Work closely with the Manager, Loyalty Communications, this person will own full execution of engagement campaigns: developing the strategy, drafting briefs, partnering with creative and operational teams, managing reviews, and ensuring timely deployment across channels. The ideal candidate combines strong communication expertise, a strategic mindset, cross-functional collaboration skills, and a passion for customer engagement, loyalty, and retention.

Requirements

Bachelor’s Degree or equivalent.
2+ of experience in marketing communications, lifecycle marketing, or customer engagement.
Experience developing and executing customer‑facing communications across multiple channels (email, app, push, SMS, .com).
Ability to gather inputs from multiple stakeholders and translate them into clear, prioritized communication plans.
Strong writing, editing, and storytelling skills with mastery of grammar, tone, and brand voice.
Experience analyzing performance metrics independently, with the ability to interpret data and make strategic recommendations.
Familiarity with loyalty, membership, or rewards programs, including understanding retention drivers and customer value.
Proven ability to manage and prioritize multiple projects in a fast-paced environment with strong attention to detail.
Demonstrated ability to exercise independent judgment, solve problems proactively, and drive work forward with limited oversight.
Strong collaboration skills with experience working across cross-functional teams.

Responsibilities

Own the strategic direction and day-to-day planning of Membership and Engagement communications, ensuring alignment to customer needs and business priorities.
Gather inputs from cross-functional teams, identify the customer value and benefits within each, and determine if and where they fit within the multichannel marketing communications plan (email, app, push notification, SMS, .com, etc.).
Develop communication strategies and multi-touch plans that drive awareness, engagement, value perception, and long-term retention.
Build and manage the membership communications roadmap, determining how to best promote weekly perks and evergreen benefits, while planning for upcoming campaigns, value moments, and ongoing engagement efforts.
Draft briefs and strategic direction for creative and operational teams, ensuring alignment on goals, target audiences, timing, and channel approach.
Oversee operational execution across comms channels, including creative briefing, asset and copy coordination, stakeholder and legal reviews, and deployment management.
Ensure cohesive storytelling and consistent brand voice across all communications.
Analyze campaign performance to identify optimization opportunities, and evolve strategies based on customer behavior.
Maintain accurate documentation, including strategy decks, briefs, review trackers, and launch plans, and socialize updates with stakeholders.
Help prepare clear slides summarizing engagement communications—adding our plans, visuals, and timing into existing cross functional decks (e.g., IMC, product launches) to ensure partners and stakeholders have full visibility.
Collaborate closely with the Manager, Loyalty Communications while independently driving work forward and sharing deliverables for final review/approval.