Leasing & Marketing Manager

Up Campus Management LLC•Charlottesville, VA

10d•Onsite

About The Position

Under the general supervision of the Associate Director of Sales & Marketing, the New Development Leasing & Marketing Manager leads onsite sales and marketing initiatives and ensures alignment with the property business plan and Up Campus brand standards. This role partners closely with the Community Manager, corporate teams, and campus partners to deliver a strong prospect and resident experience while achieving leasing velocity and occupancy goals.

Requirements

Bachelor’s degree or comparable student housing experience
At least one year of new development lease-up experience or one full lease-up season at a 600+ bed property
Experience leading or managing leasing teams, interns, or brand ambassadors
Strong working knowledge of Entrata or similar property management systems
Social media and digital marketing experience
Experience operating stabilized student housing communities
Strong connections within the local student market, including student, academic, Greek, and local business communities
Proficiency with standard office technology and systems

Nice To Haves

Goal-oriented, self-driven, and comfortable pivoting strategy as needed
Strong communicator with excellent presentation and facilitation skills
Player/coach mentality who leads by example
Highly organized and comfortable managing multiple priorities
Thrives in fast-paced, high-accountability lease-up environments

Responsibilities

Achieve property leasing and occupancy goals throughout pre-leasing, lease-up, and stabilization
Personally conduct tours and close qualified prospects through phone, text, email, and in-person follow-up
Train and coach leasing staff on Up Campus sales standards, touring practices, and fair housing compliance
Lead daily, weekly, and monthly leasing strategy meetings using performance data and team feedback
Monitor direct and indirect competitors through regular market surveys
Manage leasing goals, concessions, and unit pre-placements using the Leasing Tracker
Maintain a clean, accurate Entrata dashboard for leads, applications, and pending leases
Lead, train, schedule, and mentor interns, leasing professionals, and brand ambassadors
Set clear expectations for performance, accountability, and professionalism
Coach team members toward improved performance and career development
Partner with the Community Manager and corporate teams to support smooth move-in execution
Plan and execute go-to-market and ongoing lease-up marketing strategies aligned with brand standards
Develop and manage the annual marketing plan and budget, adjusting as needed during the leasing cycle
Coordinate and maintain a presence at key campus and community marketing events
Build partnerships with student organizations, Greek life, academic groups, and local businesses
Establish and maintain a strong social media presence with engaging, organic content
Maintain positive relationships within the university community to drive word-of-mouth awareness
Complete required leasing and marketing reports accurately and on time
Maintain integrity of records through regular audits and system checks
Manage marketing and leasing budgets in coordination with corporate leadership
Deliver weekly, monthly, and quarterly reporting on traffic, leads, leases, and conversion performance