Leasing & Marketing Associate

TM ASSOCIATES MANAGEMENT INC•Rockville, MD

11h

About The Position

Do you love blending creativity with results? At TM Associates, we’re looking for a Leasing & Marketing Associate who can make our communities shine while driving leasing success. This role is perfect for someone who enjoys social media, design, and connecting with people all while keeping an eye on the numbers and closing leases!

Requirements

Bachelor’s degree preferred.
2+ years of progressive experience in marketing and/or leasing, with at least 2 years in multifamily or affordable housing.
Proficiency with leasing and marketing platforms (e.g., RespageAI, Zillow, Apartments.com, Yardi, RentCafe).
Strong understanding of digital advertising, lead generation, SEO/SEM, and social media strategy.
Experience with analytics platforms and CRM tools to assess performance and guide strategy.
Working knowledge of Fair Housing marketing/ leasing compliance.
Excellent communication, project management, and people skills.

Responsibilities

Be the go-to person for prospects; answer inquiries, schedule tours, and deliver an exceptional customer experience.
Guide applicants through the leasing process from first contact to signed lease, ensuring smooth communication and timely follow-ups.
Maintain accurate availability, pricing, and specials across all Internet Listing Services (ILS) like Apartments.com, Zillow, and RentCafe.
Use CRM and leasing platforms to track leads, manage applications, and monitor conversion rates.
Know your assigned community inside and out; floor plans, amenities, and neighborhood highlights so you can confidently convert prospects.
Design and update flyers, emails, social posts, and signage that grab attention and reflect our brand.
Keep community listings and social media pages fresh, accurate, and engaging.
Assist with social media campaigns that showcase our communities and attract new residents.
Monitor and respond to online reviews to keep our reputation glowing.
Conduct market research on competitors, pricing, and local trends to stay ahead of the game.
Support outreach campaigns and resident events that boost visibility and engagement.
Help create marketing plans for new lease-ups, stabilized properties, and communities that need a boost.
Align marketing and leasing efforts with occupancy goals and regulatory timelines.
Ensure all marketing content meets Fair Housing, HUD, LIHTC, and Rural Development regulations.
Uphold brand standards across digital, print, and onsite materials.