Lead UI/UX Designer

GoTuMiami, FL
18h

About The Position

We’re seeking a hands-on Lead UI/UX Designer who thinks in user behavior, journeys, and outcomes. This role will lead the UI/UX team and will establish scalable UX best practices, build a scalable design system, and user research so we can design based on real user needs and data.

Requirements

  • 7+ years of experience in UI/UX design role
  • Bachelor’s Degree or equivalent experience
  • Strong UX fundamentals: user journeys, behavioral design, usability principles
  • Superb communication both verbal and written
  • Thrive in a fast-paced, high-growth environment
  • Relentless commitment to advocating for diversity, equity, and inclusion and a sincere commitment to our mission
  • Portfolio demonstrating end-to-end UX work - from problem definition to shipped outcomes
  • Ability to articulate design decisions clearly and logically

Nice To Haves

  • Experience in a two-sided marketplace strongly preferred

Responsibilities

  • Manage and develop the UI/UX design team
  • Own UX quality across all products in the GoTu portfolio
  • Translate business goals into clear user outcomes and measurable experience improvements
  • Design flows that guide user behavior and focus on user outcomes
  • Implement UX best practices across the platform and ensure consistency across the design team
  • Build and champion a culture of design validation and user-centered thinking
  • Lead discovery with Product, Engineering & Stakeholders ensuring we’re solving the right problem before building
  • Create clarity and consistency across our platform through a design system and re-usable components
  • Coach and develop team to think in journeys, outcomes, and psychology
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