Lead: Strategy, Analytics & Monetization, Apple Maps

Apple • Cupertino, CA

16h

About The Position

The people here at Apple don't just create products — they create the kind of
wonder that's revolutionized entire industries. It's the diversity of those
people and their ideas that inspires the innovation that runs through everything
we do, from amazing technology to industry-leading environmental efforts. Join
Apple and help us leave the world better than we found it! Apple Maps continues
to evolve through ongoing innovation, becoming an increasingly intelligent
platform that helps people navigate and understand the physical world. The Apple
Maps Business team is seeking a Manager: Strategy, Analytics & Monetization to
help shape strategy at the intersection of product, monetization, and user
experience. This role is ideal for someone who enjoys solving ambiguous
problems, using data to inform strategic decisions, and helping guide the
direction of a scaled consumer product. You’ll work closely with Product,
Design, Data Science, Engineering, and Marketing to evaluate opportunities,
frame tradeoffs, and drive high-impact decisions across Apple Maps. We’re
growing and encourage candidates with a range of backgrounds and experiences to
apply.

DESCRIPTION

In this role, you will lead strategic analysis for monetization initiatives
across Apple Maps and help determine where and how the business should invest.
You will use data to assess product performance, user behavior, market
opportunities, and launch outcomes, translating insights into recommendations
that shape roadmap decisions, planning, go-to-market strategy, and market
expansion. You will also work across teams to shape strategy across
monetization, KPI development, feature adoption and engagement, user journeys,
and product prioritization. Success in this role requires analytical depth,
strong business judgment, and the ability to communicate clearly with senior
stakeholders. This role is well-suited for someone who is comfortable operating
in ambiguity, structuring complex problems, and driving alignment in a dynamic
environment with evolving priorities.

Requirements

• 8+ years of experience in business strategy, product analytics, business analytics, growth strategy, monetization strategy, or a related field
• Strong analytical skills, including KPI design and development, trend analysis, segmentation, experimentation, statistical methods, and insight synthesis
• Experience using data to evaluate product performance, user behavior, and monetization opportunities, and translating findings into clear, actionable recommendations
• Experience building intuitive, decision-oriented dashboards, visualizations, and decision tools using BI platforms such as Tableau
• Exceptional Keynote and Excel skills, with the ability to translate complex analyses into decision-ready recommendations for executive audiences
• Excellent written and verbal communication skills, including experience presenting complex findings to senior leaders in a concise, credible manner
• Strong organizational, program management, and cross-functional leadership skills
• Proven ability to influence decisions in complex, matrixed organizations and drive work forward amid evolving priorities
• Bachelor’s degree or equivalent experience

Nice To Haves

• Experience in advertiser acquisition, marketplace, platform, or ecosystem monetization
• SQL or similar query language skills
• MBA or equivalent experience

Responsibilities

• lead strategic analysis for monetization initiatives across Apple Maps
• determine where and how the business should invest
• use data to assess product performance, user behavior, market opportunities, and launch outcomes
• translate insights into recommendations that shape roadmap decisions, planning, go-to-market strategy, and market expansion
• work across teams to shape strategy across monetization, KPI development, feature adoption and engagement, user journeys, and product prioritization

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees