Lead Specialist - Email Marketing

AICPA • Durham, NC

15h • Hybrid

About The Position

You will design and improve email marketing campaigns within the Salesforce Marketing Cloud platform. You will use features like Journey Builder, audience segmentation, and automation to deliver personalized customer experiences, analyze campaign performance, and achieve our goals through targeted email communications. You will report to the Senior Manager- Marketing Operations and use a hybrid work pattern.

Requirements

• Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin
• 2+ years experience in email marketing operations

Responsibilities

• Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools, including creating email templates, designing content, and setting up automated workflows.
• Manage full QA to ensure all links work, campaign landing pages are correct, correct rendering on main browsers and mobile devices.
• Use customer data to segment audiences and tailor email content for maximum relevance and engagement.
• Design complex customer journeys within Journey Builder to deliver personalized email sequences based on customer interactions and behavior.
• Monitor important email marketing metrics to create insights and inform future campaign strategies.
• Work with Experience Delivery, sales, and other partners to align email marketing campaigns with our goals.
• Conduct A/B testing on email subject lines, content, and design elements to identify the most effective variations and improve campaign performance.
• Manage subscriber lists, ensuring data accuracy and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).

Benefits

• Flexibility to help you achieve a good work-life balance.
• Part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.
• Benefit options in and out of the workplace, including healthcare, retirement, paid time-off, parental leave, an employee assistance program.
• Resources that support your mental health, and evolve our offerings to meet your needs.
• Flexible options for you to choose benefits that are right for you, your family and your lifestyle.
• Investing in learning opportunities that help you reach your full potential and support your continued development.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees