Lead Email Marketing Specialist

OuterBox

1d • $80 - $90

About The Position

The Lead Email Marketing Specialist role is integral to enhancing customer engagement and fulfilling our agency's strategic goals in servicing our client’s owned marketing. This position is vital for ensuring that our email and SMS campaigns effectively resonate with client brands and marketing objectives, directly impacting client satisfaction and retention. The role exists to combine creativity with technical acumen, ensuring innovative, compliant, and effective email marketing strategies that uphold our agency's commitment to excellence. The Lead Email Marketing Specialist also directly manages and mentors team members, ensuring high quality work efforts.

Requirements

• 4+ years of experience preferred. Demonstration of exemplary performance may supersede the experience requirement.
• Preferred experience with email service providers such as Salesforce Marketing Cloud, Klaviyo, and MailChimp
• Strong communication skills (written, verbal, as well as visual through diagrams and concepts). Writing skills are a must.
• 2-3 years of people management
• Excellent problem-solving skills
• Attention to detail and time management skills
• Accountability in ensuring brand and design standards are met on every project
• Actively stays updated with the latest trends in email marketing.

Nice To Haves

• Knowledgeable about cross inbox & cross device compatibility
• Basic understanding of HTML and CSS best practices for email templates
• Basic understanding of A/B testing practices.
• Understanding of email authentication protocols
• Good grasp of web analytics, experience with Google Analytics
• Fast-paced, dynamic office environment, and may be required to work outside of regular office hours to resolve issues or complete projects of the department.
• Primarily involves sitting at a desk and using a computer for extended periods of time.
• Light physical activity is also required, such as carrying equipment or setting up for presentations.
• Requires a high level of mental focus and the ability to work under pressure.
• Good manual dexterity, hand-eye coordination, and the ability to use a computer for extended periods are required.
• We are unable to sponsor or take over sponsorship of an employment Visa at this time.
• Limited travel may be required to our headquarters or to client offices. Less than 10%

Responsibilities

• Leadership: Lead and oversee the team to develop a motivated, skilled, and cohesive team.
• 1:1 Meetings & Annual Reviews: Conduct regular 1:1 meetings and annual performance reviews with direct reports, providing constructive feedback and setting goals for continuous professional development and growth of team members.
• Campaign Design and Execution: Develop, write and build email / SMS marketing campaigns and workflows that align with brand guidelines, unique user lifecycle touchpoints and marketing goals.
• Collaboration and Strategy Integration: Collaborate with Client Success Manager, designers, and other team members to ensure that the email campaigns align with overall marketing strategies and customer journey mapping, integrating insights from various stakeholders into the campaign execution.
• Stakeholder Communication: Maintain clear and consistent communication with team members and stakeholders to ensure that campaign goals are understood and that email designs meet the brief’s requirements and objectives.
• Performance Monitoring and Quality Assurance: Continuously monitor the performance of email campaigns and workflows to ensure quality and effectiveness, and make optimization recommendations as necessary.
• Compliance and Best Practices Adherence: Ensure all email campaigns comply with industry best practices and legal standards, including CAN-SPAM regulations and GDPR where applicable, maintaining high standards of data privacy and email deliverability.
• Other duties as assigned

Benefits

• Competitive base salary
• PTO that is genuinely encouraged
• Affordable, low-deductible health insurance plans
• Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
• 401k with company match
• Remote work flexibility
• Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
• Professional/individual development stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed