Lead Retail Marketing - Hybrid

Harley-Davidson Motor Company • Juneau, AK

8d • Hybrid

About The Position

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us? Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park—a welcoming greenspace open to all. Join our team as a Lead Marketing. Job Summary The Retail Marketing Lead will drive strategy, execution and measurement of key North American product and campaign marketing initiatives through engagement and conversion within the Harley-Davidson Dealer Network. The Retail Marketing Lead will be able to work with minimal supervision while working closely with internal stakeholders, external partners, and Harley-Davidson Motor Company employees to develop, lead and report on key retail-level marketing initiatives.

Requirements

• Typically requires a minimum of 8 years of related experience
• Proven track record of driving successful marketing campaigns and delivering business objectives
• Experience translating brand level campaigns initiatives into retail programs
• Ability to develop constructive and cooperative working relationships with others and relate well to individuals with a variety of backgrounds.
• Strong interpersonal, verbal and written communication skills.
• Ability to use sound judgement and discretion in dealing with sensitive and/or confidential information matters.

Nice To Haves

• Experience in the motorcycle, automotive, or related wholesale or franchise model industries preferred

Responsibilities

• Leads the development of impactful and integrated dealer marketing plans to achieve the desired performance for motorcycles, general merchandise, parts and accessories and service
• Acts as a conduit between the company and the Dealers
• Serves as a subject matter expert to Dealers on marketing plans in alignment with the in-market marketing strategies.
• Leads activation of dealership marketing programs, events, tools and planning
• Develops creatives and assets to support dealer level marketing needs
• Work in close collaboration with internal and external Harley-Davidson partners, dealerships to deliver on retail goals and initiatives
• Collaborate with internal cross-functional teams and marketing subject matter experts on program requirements, policies, and procedures related to the campaigns that are executed through the dealer network.
• Track, measure, and report on the effectiveness of marketing efforts executed

Benefits

• We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees