Lead Programmatic Media Strategist Group Manager

Citi•Irving, TX

10h

About The Position

Lead integrated media campaigns from inception to execution, including day to day management of multiple agencies and strategic oversight. Develop consumer focused and insight driven briefs and lead integrated agency briefing sessions. Manage cross functional teams in social, Public Relations, product, media, digital to ensure seamless integration. Direct the application of advanced analytical insights, guiding the team in identifying actionable strategies from deep programmatic metrics including supply path optimization, attention data, sustainability metrics, and comprehensive media quality indicators. Cultivate and lead strategic relationships with core programmatic vendors and technology partners. Manage legal and product review process for all media creative while ensuring creative is clear, transparent and meaningful to consumers. Serve as a subject matter expert, simplifying complex programmatic technology and vernacular for diverse internal groups. Champion the AdTech vision, delivering compelling narratives and influencing multiple levels of leadership across various organizations. Effectively partner with internal business teams to manage expectations, solve for issues that may arise and consistently add value. Manage day-to-day relationship with our agencies and provide direction that is clear and based on concrete rationale. Proactively solve issues to ensure consistently breakthrough, relevant, consumer-centric creative.

Requirements

10+ years of experience within programmatic media including leadership or management experience
Passionate about advertising and marketing and curious about new developments in the industry
Expert proficiency and extensive hands-on experience running campaigns in DV360 and leading programmatic activation platforms (DSPs)
Comprehensive expertise across the AdTech and MarTech ecosystems (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions including their strategic application and integration
Intellectual curiosity, analytical and conceptual thinker
Proven track record of successfully managing in a large and complex business
Excellent analytical mindset with a proven ability to create and communicate strategic insights from vast and complex programmatic datasets to drive business outcomes
Proactive vision for media in a privacy-first world, with demonstrated leadership anticipating and navigating industry changes
Detail oriented, process-driven and capable of leading complex initiatives in a fast-paced, dynamic environment
Bachelor's/University degree

Nice To Haves

Master's degree preferred

Responsibilities

Lead integrated media campaigns from inception to execution
Manage multiple agencies and strategic oversight
Develop consumer focused and insight driven briefs
Lead integrated agency briefing sessions
Manage cross functional teams in social, Public Relations, product, media, digital to ensure seamless integration
Direct the application of advanced analytical insights
Guide the team in identifying actionable strategies from deep programmatic metrics including supply path optimization, attention data, sustainability metrics, and comprehensive media quality indicators
Cultivate and lead strategic relationships with core programmatic vendors and technology partners
Manage legal and product review process for all media creative while ensuring creative is clear, transparent and meaningful to consumers
Serve as a subject matter expert, simplifying complex programmatic technology and vernacular for diverse internal groups
Champion the AdTech vision, delivering compelling narratives and influencing multiple levels of leadership across various organizations
Effectively partner with internal business teams to manage expectations, solve for issues that may arise and consistently add value
Manage day-to-day relationship with our agencies and provide direction that is clear and based on concrete rationale
Proactively solve issues to ensure consistently breakthrough, relevant, consumer-centric creative