About The Position

The Lead Professional, Editorial and LinkedIn Editor helps shape the voice of NIKE, Inc. on LinkedIn, and supports our editorial aligned to our Corporate Communications areas of focus. The ideal candidate is a creative storyteller with social media strategy expertise. They understand crafting social content that is brand right and audience specific. They value collaboration, co-creation, iteration and follow-through. They are culturally curious and evolve with changing platforms and technologies. Your role helps shape the future of storytelling at Nike, with a focus on leading social platforms like LinkedIn to connect with our NIKE, Inc. communities.

Requirements

  • Bachelor's degree in Communications or related field. Will accept any suitable combination of education, experience and training.
  • 5+ years of professional experience in communications, content and editorial strategy, or publishing
  • Bachelor's degree in journalism, communications, advertising, English or related field; will accept any suitable combination of education, experience and training
  • Experience developing strategy and leading execution for brand-owned social media channels – or related experience from NGOs, professional sports, etc.
  • Experience writing for a variety of channels and audiences – from punchy, compelling social copy to writing for other large brands or media outlets
  • Deep understanding of the evolving media and social media landscape; technical savviness

Responsibilities

  • Leading the strategy and crafting content for NIKE, Inc.’s presence on LinkedIn and any future communications-managed social channels; you’ll work across multiple teams to source content, messaging, assets, etc. to fuel this work
  • Creating new, multimedia editorial franchises for the NIKE, Inc. LinkedIn handles that showcase our Nike-only moments
  • Managing the LinkedIn editorial calendar and aligning it to the overall One Publishing editorial map
  • Partnering with Global Communications teammates to develop and execute storytelling opportunities on our One Publishing internal and external channels for NIKE, Inc. leaders and corporate-focused stories
  • Analyzing and applying insights and metrics to help guide our strategy and best practices
  • Exploring additional channels and platforms where Nike leaders can authentically share their stories, expertise and love of sport
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