Lead Product Marketing Manager, AI

Braze•Austin, TX

49d

About The Position

Braze is looking for an experienced product marketer to own the go-to-market strategy and positioning for our AI suite. In this role, you will work to deeply understand the relevant personas, craft differentiated positioning and messaging, bring new products and features to market, serve as the resident GTM expert for our AI product suite, amplify our story through marketing campaigns and collateral, and enable GTM teams. We're looking for an enthusiastic product marketer who excels at storytelling and problem-solving. The ideal candidate must be able to turn complex concepts into simple stories, proactively recommend and deliver solutions, and be comfortable leading in a fast-paced, dynamic environment.

Requirements

8+ years of product or solutions marketing experience, preferably at high-growth B2B SaaS companies
Ability to think strategically and develop comprehensive go-to-market plans
Strong technical literacy (particularly in AI) with the ability to understand and simplify complex concepts for different audiences
Excellent written and verbal communication skills; comfortable crafting and presenting various content pieces
Proven track record working collaboratively to take new products and features to the market and drive their continued success
Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues
Metrics-driven and focused on driving incremental results
Natural curiosity and empathy for customers and their challenges

Nice To Haves

Experience in B2B marketing, with exposure to both enterprise and SMB businesses
Experience with B2B AI products

Responsibilities

Serve as a subject matter expert on AI capabilities, such as reinforcement learning and generative AI, and explain complex ideas in a way that technical personas find credible and nontechnical persons find compelling
Stay abreast of a fast-paced AI market landscape while continuing to deliver high-quality output
Develop a strong understanding of our core buyer personas and end users
Proactively identify opportunity areas and make recommendations about growth and retention strategies
Conduct market, competitive, and customer research to keep a pulse on the landscape and help different teams (e.g. Product, GTM) act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs
Create clear & differentiated positioning based on a deep understanding of customer use cases and the core capabilities of our platform
Prepare highly compelling content and collateral (e.g. web pages, demo videos, sales decks, webinars, blogs, customer stories)
Independently lead product launches and releases for new products, features, and enhancements
As a subject matter expert, comfortably deliver thought leadership, use case walkthroughs, demos, and product roadmap presentations to internal and external audiences
Drive continued product adoption through impactful programs that inspire & educate our customers on the wide range of use cases they can accomplish
Partner with enablement teams to ensure that the entire GTM function has the appropriate training and tools required to successfully speak to our capabilities

Benefits

Competitive compensation that may include equity
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans covering medical, dental, vision, life, and disability
Family services that include fertility benefits and equal paid parental leave
Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
A curated in-office employee experience, designed to foster community, team connections, and innovation
Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
Employee Resource Groups that provide supportive communities within Braze
Collaborative, transparent, and fun culture recognized as a Great Place to Work