Lead Product Manager

PayPal • San Jose, CA

36d • Hybrid

About The Position

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities. This job contributes to product strategy alongside cross-functional stakeholders, ensuring alignment with the shared vision. It includes implementing an architectural roadmap that balances innovative design with regulatory requirements, customer needs, and profitability. The position focuses on enhancing customer experience and monitoring success metrics through usability studies and market analysis. Responsibilities also encompass managing workstreams for analytics and competitive analysis, overseeing product profitability, participating in operational reviews, and collaborating with content developers, data scientists, and designers. This job is an individual contributor. This Technology Product Manager role resides in the CTO (Chief Technology Office) organization and contributes to the strategy, roadmap, and delivery of capabilities supporting B2B and B2C lifecycle marketing across owned and paid channels. At CL7, this role is a Staff-level individual contributor who inputs to cross-functional product strategy, implements the architectural roadmap, and applies sophisticated analytical judgment to solve complex marketing technology challenges. The Marketing Technology domain team is responsible for the platforms and experiences that drive PayPal Lifecycle Marketing, engaging millions of customers worldwide. We partner with marketing and business stakeholders on the technology vision and roadmap, capability assessment, and Agile delivery — from backlog and requirements management through deployment. We are executing a transformation journey to build a best-in-class ecosystem spanning Data, Decisioning, Delivery (owned and paid), and Measurement. PayPal is looking for an analytical, organized, and results-driven Marketing Technology Product Manager to contribute to the strategy, roadmap, and delivery of owned and paid marketing capabilities. Staff-level individual contributor implements the technical product roadmap across omni-channel lifecycle marketing — applying sophisticated analytical judgment, leading functional programs, and translating complex marketing needs into scalable, privacy-compliant solutions. You will serve as the bridge between Marketing, Marketing Operations, Privacy, Legal, Architecture, and Engineering — driving alignment across high-priority initiatives with a focus on speed-to-market and business impact. The ideal candidate brings strong expertise in omni-channel marketing automation, cross-channel measurement frameworks, and data privacy compliance across owned (email, push, in-app) and paid media channels.

Requirements

• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
• Minimum 8 years of relevant experience and a Bachelor’s degree or equivalent.
• Strong Marketing and Marketing Technology domain expertise, including B2C lifecycle growth marketing and B2B lead management — with proven ability to define OKRs, measurable KPIs, and drive clarity of execution for stakeholders.
• Proven background in Marketing stakeholder management, backlog and requirements management, solution discovery, and engagement measurement for Lifecycle Growth Marketing across owned and paid ecosystems (e.g., multichannel hub tools powered by real-time CDP, ABM, visitor intelligence, owned and paid media activation and measurement).
• Proficient in marketing data privacy and compliance standards, with a strong understanding of GDPR, CCPA, and other regulations impacting owned and paid media data practices.
• Proven track record of working with cross-functional teams — including Marketing, Marketing Operations, 3rd party vendor platforms, Architecture, Engineering, Information Security, Privacy, and Legal — to deliver solutions with speed to market.
• Strong understanding of behavioral analytics and cross-channel measurement frameworks for owned and paid channels.
• Ability to enable activation and adoption of cross-channel reporting for use cases you activate, providing real-time performance insights and optimizing targeting segments.
• Proficient in requirements management, data analysis, and analytics skills for MarTech capabilities and features.
• Proficiency with omni-channel marketing automation capabilities and the data requirements for activation.
• Experience with segment, content, and contact management strategies to enable real-time or near-real-time personalization.
• Proven partnership with Engineering for backlog grooming and sprint planning in support of configuration, services, and data integration (ingress and egress).
• Proficient at providing requirements with evidence-based acceptance criteria for capabilities and integrations with engineering teams.
• Agile excellence — ability to set an example by following best practices; optimization mindset that drives automation and engineering-focused products in Agile and Lean environments.

Nice To Haves

• Process engineering and digital marketing execution experience a strong plus.
• Excellent written and verbal communication skills, with the ability to explain technical concepts to non-technical stakeholders.
• Proven collaboration skills with cross-functional teams including marketing, data science, engineering, and media buying teams.
• Technical product mindset with the ability to propose product requirements and work with the business to drive detailed business requirements; experience managing multiple parallel workstreams.
• Certifications in Adobe Experience Platform, Google Marketing or related disciplines are a plus.

Responsibilities

• Inputs to product strategy with cross-functional stakeholders consistent with the shared vision for the product or enabling platform.
• Implements the architectural roadmap that balances innovative design and technical implementation, while balancing regulatory requirements, time-to-market, meeting customer needs and product profitability.
• Controls for the customer experience and customer needs in product requirements and as an input to decision making.
• Monitors metrics that inform the success of products including usability studies, research and market analysis.
• Manages one or more workstreams to include analytics, customer discovery, market research and competitive analysis to drive data-driven decision-making.
• Monitors product profitability measures, including budget.
• Participates in operational mechanisms that drive execution and accountability including Product Reviews, Operating Reviews, and Business Reviews.
• Interfaces with product and technology leadership as needed.
• Partners with content developers, data scientists, product designers and user experience researchers.
• Input to product strategy with cross-functional stakeholders, ensuring alignment with the shared Marketing Technology vision for owned and paid channel capabilities.
• Implement the product roadmap balancing innovative design, technical delivery, regulatory compliance, time-to-market, and customer needs.
• Execute enterprise planning and requirements management in a privacy-compliant manner, spanning Marketing, Marketing Operations, Privacy/Legal, and 3rd party destination vendors.
• Facilitate communication between technical and non-technical teams to align on business priorities, roadmap, backlog management, and delivery timelines.
• Evangelize capabilities and features with marketing and marketing operations teams to drive adoption, growth, and efficiency.
• Influence peers and partners on product strategy and direction.
• Participate in operational mechanisms that drive execution and accountability, including Product Reviews, Operating Reviews, and Business Reviews.
• Control for the customer experience and customer needs in product requirements and as a key input to decision-making.
• Monitor metrics that inform the success of products, including usability studies, research, and market analysis.
• Take ownership of product success metrics; synthesize competitive insights and represent the customer passionately in trade-off decisions.
• Define requirements for omni-channel marketing automation capabilities, including data needed for activation across CRM, email, push, app, and paid media.
• Apply knowledge of best-in-class segment, content, and contact management strategies to enable real-time and near-real-time personalization.
• Collaborate with Marketing Analytics to integrate insights with broader marketing execution for data-driven decision-making.
• Manage requirements for data pipelines (ingress and egress) related to SaaS and 3rd party platforms; partner with MarTech Engineering to support targeting and analytics.
• Provide evidence-based acceptance criteria for integrations; partner closely with Engineering on backlog grooming and sprint planning.
• Work with cross-functional teams (marketing, privacy, legal, analytics, data science, program, architecture, development) to drive alignment and global use case analysis.
• Champion Agile delivery excellence by documenting actionable EPICs and user stories.

Benefits

• Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.
• PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
• At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level