Lead Product Manager

sweetgreen•Los Angeles, CA

About The Position

Sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 5,000 team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we're committed to leaving people better than we found them. We're in the business of feeding people, and we're out to change what that means. The Senior Product Manager, Martech & Loyalty will own the product strategy and roadmap for sweetgreen's loyalty program and marketing technology stack. You'll be responsible for evolving SG Rewards, optimizing our martech infrastructure, and building the personalization capabilities that deepen customer relationships and drive retention. This role sits at the intersection of product, engineering, marketing, and data—requiring someone who can translate business goals into technical requirements while keeping the customer experience at the center of every decision.

Requirements

5+ years of product management experience, with at least 2 years focused on loyalty, martech, CRM, or growth product areas
Direct experience with loyalty platforms (SessionM) and marketing automation tools (Braze) and Agentic marketing tools
Track record of shipping customer-facing products that drove measurable business impact
Experience managing complex platform migrations or vendor transitions
Strong analytical skills with experience defining KPIs and partnering with data teams
Experience working with engineering teams on API integrations and technical requirements

Nice To Haves

Familiarity with restaurant, retail, or consumer tech industries preferred
A systems thinker who can navigate complex integrations across loyalty platforms, CDPs, marketing automation, and POS systems
A data-driven decision maker, comfortable defining success metrics, running experiments, and iterating based on results
A strong communicator, able to align stakeholders across Marketing, Engineering, Finance, and Operations on roadmap priorities
A customer-obsessed builder who balances business objectives with genuine value for members
A self-starter who thrives in ambiguity and can drive clarity in a fast-paced environment
A collaborative partner who builds trust with cross-functional teams and external vendors

Responsibilities

Own the end-to-end product strategy for SG Rewards, including points earning and redemption, member tiers, challenges, and program evolution
Lead martech platform strategy, including vendor evaluation, migration planning, and integration with our broader tech ecosystem
Partner with Marketing to optimize our martech stack and enable sophisticated segmentation, personalization, and lifecycle campaigns
Define and execute the roadmap for loyalty touchpoints across app, web, kiosk, and in-store experiences
Drive measurable improvements in loyalty program KPIs: member acquisition, engagement rates, redemption behavior, and program ROI
Collaborate with Data and Analytics to build robust measurement frameworks and surface insights that inform program strategy
Work cross-functionally with Engineering, Design, Marketing, and Operations to ship high-impact features on time
Stay ahead of industry trends in loyalty, personalization, and martech—bringing innovative ideas to how we engage and reward our customers

Benefits

Highly competitive pay + bonus plan
Three different medical plans to suit your and your family's needs
Dental and Vision insurance
Flexible PTO plan
401k program
Employee HSA and FSA
Complimentary greens
An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
To live the sweetlife and celebrate your passion + purpose
A collaborative team of people who live our core values and have your back
A clear career path with opportunities for development, both personally and professionally
Free sweetgreen swag