Lead Product Manager - Omni-Channel Communications - Braze

Scalepex•Dallas, TX

33d

About The Position

Lead Product Manager – Omni-Channel Communications Scalepex is a rapidly growing consulting and digital services firm helping companies scale product, engineering, CRM, and operations teams through high-quality talent. We are expanding our Product & Digital Experience practice and seeking a Lead Product Manager to drive omni-channel communication strategy across large-scale wellbeing, health, and customer engagement programs for our enterprise clients. This role blends product ownership, lifecycle/CRM strategy, data-driven engagement, and hands-on execution —making it ideal for someone who thrives at the intersection of product and growth. Why Scalepex? At Scalepex, you’ll work with top U.S. brands while collaborating alongside our highly skilled engineering, data, and CRM specialists . You’ll lead initiatives that reach millions of users, shape client communication strategies, and influence meaningful behavioral outcomes. If you enjoy building omni-channel journeys, optimizing lifecycle funnels, and using communication to drive action at scale, this role is for you. What You’ll Do Own the end-to-end omni-channel communication strategy across email, push, SMS, in-app, and emerging channels. Define roadmaps for onboarding, lifecycle, and engagement journeys for enterprise clients. Establish KPIs and measure the impact of communication on user behavior and program outcomes. Work hands-on in Braze (or similar platforms) to build campaigns, templates, data mappings, and triggers. Partner with Engineering, Data, and CRM teams to deliver personalized, data-driven journeys. Collaborate with client stakeholders across wellbeing, health, and digital experience. Implement governance, best practices, and platform standards for communications. Run experiments, launch A/B tests, analyze performance, and optimize continuously. Ensure all communications are compliant, aligned to client brand, and user-centric. About Scalepex Scalepex is a consulting firm specializing in: Product & UX Engineering & AI CRM, Lifecycle & Braze Support BPO & CX Operations Data & Analytics Staff Augmentation & Dedicated Teams We help organizations scale quickly, reduce cost, and operate with high-quality teams across US and LATAM.

Requirements

5–7+ years in lifecycle marketing, CRM product ownership, product growth, or omni-channel communications.
Deep experience with Braze, Iterable, SFMC , or similar lifecycle platforms.
Strong understanding of segmentation, triggers, behavioral design, and personalization at scale.
Experience partnering with engineering and data teams to define requirements and technical needs.
Analytical mindset — comfortable evaluating funnels, performance metrics, and behavior insights.
Ability to lead projects, influence stakeholders, and align cross-functional teams.

Nice To Haves

Experience in healthcare, wellbeing, or behavioral change is a strong plus (not required).

Responsibilities

Own the end-to-end omni-channel communication strategy across email, push, SMS, in-app, and emerging channels.
Define roadmaps for onboarding, lifecycle, and engagement journeys for enterprise clients.
Establish KPIs and measure the impact of communication on user behavior and program outcomes.
Work hands-on in Braze (or similar platforms) to build campaigns, templates, data mappings, and triggers.
Partner with Engineering, Data, and CRM teams to deliver personalized, data-driven journeys.
Collaborate with client stakeholders across wellbeing, health, and digital experience.
Implement governance, best practices, and platform standards for communications.
Run experiments, launch A/B tests, analyze performance, and optimize continuously.
Ensure all communications are compliant, aligned to client brand, and user-centric.