Lead Product Manager - Journey Orchestration

Humana

1d • Remote

About The Position

Humana is building a smarter, more connected member experience—and journey orchestration is at the heart of that transformation. As Lead Product Manager – Journey Orchestration, you'll own the roadmap for omnichannel journey capabilities and serve as an embedded expert within agile pods to accelerate campaign delivery and ensure feasibility. This role blends strategic ownership with hands-on execution, enabling personalized, timely, and compliant communications across digital and offline channels. You'll partner closely with data science, engineering, and marketing teams to integrate personalization engines, orchestration platforms, and AI/ML models into scalable member journeys.

Requirements

• Bachelor's Degree in Marketing, Information Systems, Business, or a related field or relevant work experience
• 6+ years of experience in product management, marketing technology, or customer experience platforms
• Strong understanding of journey orchestration tools, personalization engines, and audience segmentation
• Proven experience with Adobe Journey Optimizer and ability to explain business value additive features from technical lens back to marketing/business terms
• Proven ability to lead cross-functional teams, manage complex product roadmaps and lead enablement sessions on AJO
• Experience working in agile environments, ideally within a dual-hat or embedded pod model
• Familiarity with the core concepts of Jira Align
• Familiarity with marketing compliance standards (e.g., HIPAA, TCPA, CAN-SPAM)

Nice To Haves

• Experience integrating personalization engines or NBA decisioning platforms (e.g., Adobe Real-Time CDP, in-house NBA)
• Familiarity with consent and preference management frameworks
• Familiarity with real-time decisioning, data integration, and marketing automation
• Experience in healthcare, insurance, or other regulated industries
• Certification in Product Management or Marketing Technology or Adobe certifications
• Exposure to scaled agile frameworks (e.g., SAFe, LeSS)
• Background in experimentation, A/B testing, or journey performance analytics
• Interest in emerging technologies such as GenAI, intelligent automation, and adaptive content systems

Responsibilities

• Own the strategy, roadmap, and execution for journey orchestration capabilities across marketing and member communications
• Translate business needs into scalable, future-ready solutions that support personalization, real-time decisioning, and multi-channel coordination
• Guide platform architecture decisions and capability development in partnership with IT, enterprise architecture, and analytics teams
• Drive platform governance, including audience management, rules configuration, and compliance alignment
• Act as embedded support in agile pods, advising on journey feasibility, platform capabilities, and campaign execution
• Partner with channel capability owners (email, print, telephonic) and personalization teams to ensure seamless messaging across touchpoints
• Develop documentation, training materials, and change management plans to support adoption and scalability
• Collaborate with data science and engineering teams to evaluate and operationalize AI/ML models for journey optimization, segmentation, and content selection
• Monitor performance metrics and member engagement data to inform optimization strategies and experimentation efforts
• Stay ahead of emerging trends in GenAI, predictive analytics, and intelligent automation
• Deliver orchestrated member journeys that improve engagement, satisfaction, and health outcomes.
• Enable marketing teams to activate data and insights through scalable orchestration tools.
• Improve operational efficiency by automating and coordinating communications across channels.
• Foster innovation in marketing operations by aligning technology capabilities with enterprise goals.

Benefits

• Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level