Lead, Paid Search

GEICO•Chevy Chase, MD

10d•$82,000 - $129,150•Hybrid

About The Position

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers. MARKETING ASSOCIATE, PAID SEARCH LOCATION: Hybrid 3 days in the office per week, 2 days remote, with flexibility. PREFERRED – Chevy Chase, MD NYC GEICO is seeking a Marketing Associate , Paid Search . This individual will be an integral part of GEICO’s performance media team which is comprised of an internal paid search team that develop and execute paid search campaigns. This role will support day-to-day execution including keyword research, ad copy testing, bid strategies, budget optimizations, and reporting, while learning to connect search performance to business outcomes (quotes, revenue). The ideal candidate brings strong platform fluency, curiosity, and a test-and-learn mindset. Collaboration and confidence will be critical to the success of this role. Our marketing organization is rapidly evolving and integrating new functions – so it’s important you are comfortable with a high level of interoperability across various internal and external teams to produce solutions as well as developing new methods. This role reports into the Manager, Performance Marketing.

Requirements

Bachelor’s Degree
2-3+ years of experience in PPC and digital marketing
Mastery of SA360 and Google Ads (AdWords)
Performance marketing mindset to work toward goals and targets.
Strong analytical skills for keyword research, data analysis, and performance tracking
Excellent communication skills, both written and verbal, for collaboration and reporting

Nice To Haves

Familiarity with large-scale budgets
Agency experience, especially in insurance vertical
Conversion tracking setup, such as floodlight tags
SEO knowledge
Understand of performance metrics beyond clicks, such as LTV or multi-touch attribution

Responsibilities

Assist in building, launching, and maintaining paid search campaigns across Google Ads and Microsoft Advertising to drive results.
Conduct ongoing keyword research, expansion, and negative keyword management to optimize traffic quality and reduce unqualified clicks.
Write, test, and refine ad copy and extensions to improve click-through and conversion rates.
Monitor campaigns daily and adjust bids, budgets, audiences, and targeting strategies to achieve efficiency goals such as cost-per-quote and policy acquisition growth.
Perform search query analysis to uncover new opportunities, improve targeting, and eliminate wasted spend on irrelevant terms.
Pull, QA, and analyze performance data to provide actionable insights and clear recommendations to stakeholders.
Track daily and monthly spend, ensuring campaigns remain within allocated budgets while consistently meeting key performance metrics.
Collaborate with cross-functional teams (SEO, analytics, creative, media) to align strategies, minimize channel cannibalization, and maximize overall marketing impact.
Stay up to date on Google and Microsoft Ads updates, industry regulations, and emerging search marketing trends relevant to the insurance sector.
Maintain clean account structures, process checklists, and testing roadmaps to ensure best practices are followed.

Benefits

We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.
Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

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