Lead Paid Media Analyst

Workshop Digital•Richmond, VA

62d•$90,000 - $105,000•Hybrid

About The Position

The Lead Paid Media Analyst is fully independent and consistently pushes the team and company forward. : Develop strategies and tactics that support client goals and drive strong paid media marketing performance Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth Troubleshoot minor to complicated client issues Implement and test new capabilities to enable client growth Train analysts on advanced topics Manage creation and quality for client services deliverables during the sales process for upsells and new business In addition, Lead Paid Media Analysts: Support Team Leads in the training of new team members Provide temporary launch support and contribute to new strategy development for priority clients Consistently contribute thought leadership content to the Workshop Digital blog and the industry

Requirements

Meets expectations of a Paid Media Manager and has demonstrated the ability to consistently work independently.
Demonstrated ability with the most challenging clients with respect to:
Building strong relationships
Prioritizing workload independently
Creating insightful, actionable, and accurate insights for client strategies and reports independently
Presenting data and insights in a way that is logical, clear, and actionable independently
Creating effective meeting agendas and leading client meetings independently
Delivering advanced training
Logging assigned client hours worked
Meeting deadlines
Proven track record of managing a full client workload consisting of high-complexity clients and exposure to challenging clients. Demonstrated ability to temporarily take on additional work during crunch periods
Exceptional and courteous written, verbal, and visual communication skills
Advanced analytical capabilities; completely independent in advanced analysis and insights
Regularly mentors junior team members by providing constructive feedback and core training as needed to elevate team members technical and communication capabilities
Understands and supports leadership vision/decisions
Proactively expands advanced knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.
Regularly identifies and implements initiatives that push the team and the division forward
Expert-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets

Responsibilities

Client communication and relationships
Develop strong relationships with clients and senior stakeholders
Attend and participate in all meetings/calls with clients
Communicate independently and effectively with various audiences
Create and present insightful, meaningful, accurate reports and analysis independently
Execute the Workshop Digital client flag process and proactively identify resolutions
Go the extra mile for assigned clients within the scope of the SOW
Provide temporary launch support and contribute to new strategy development for priority clients
Internal communication and relationships
Proactively seek and gracefully accept feedback
Tactfully share feedback with colleagues
Immediately inform Paid Media Team Lead of any concerns or issues from clients when appropriate
Inform Paid Media Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community
Share meaningful information that advances the team
Participate in the interview process
Lead special projects independently
Business development
Identify new opportunities for clients to meet their business goals
Independently identify opportunities for potential case studies and coordinate with marketing for case study development
Lead beta testing for new services and manage beta test for client set
Develop best practices and training for new services
Support of client development by assisting with RFPs, presentations, audits, and SOWs
Respond to requested changes in scope of services with oversight
Elevate client requests for SOW changes
Training
Oversee training for new team members
Consistently identify opportunities to update and expand training content
QA training content
Consistently develop original technical training content
Consistently conduct team trainings including advanced topics to help develop team expertise
Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
Consistently contribute thought leadership content to the Workshop Digital blog and the industry
Channel management
Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels
Strategically build, manage, and optimize client paid digital marketing accounts
Perform keyword and audience research to optimize accounts and influence creative decisions
Actively manage and seek ways to improve account performance and diversify client budgets to maximize results
Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results
Keep abreast of the latest paid digital marketing trends and shifts as well as projections for the future
Create and prioritize strategies and supporting tactics that embody clients’ business goals
Take ownership and accountability of clients' performance by meeting and exceeding client expectations, and set KPIs independently
Set up and review Google Analytics (and any other third-party tracking software)
Proactively identify potential threats, changes in the landscape, industry updates, and potential opportunities for client accounts and present these to clients
Conduct ongoing tests that drive towards growth and achieving client goals
Temporarily take on extra client hours to support the team during times of limited bandwidth

Benefits

A real Four Day Work Week (4DWW) policy where 90% of Fridays are off!
Competitive salaries
Hybrid workspace for Richmonders (only Mondays are required)
3 months fully paid Parental Leave
8 hours of paid volunteer time per quarter
401k with 3% non-elective contributions
A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
Life insurance, short-term, and long-term disability
Profit sharing
2x a year company-wide meetup in Richmond, VA
12 days PTO, 5 days STO, 11 holidays