Lead, Media Strategy (Onsite)

Kohl's • Tallahassee, FL

9d • Onsite

About The Position

As Lead, Media Strategy, you will be dedicated to media strategy and cross-channel investment planning and leverage data-driven insights to inform media and investment strategies.

Requirements

• Bachelor’s degree in Communications, Journalism, Advertising and/or Marketing
• 5+ years of paid media experience at a media agency and/or an in-house media department
• Self-starter
• Attention to detail, with strong accuracy and organization skills
• Deep understanding of paid media fundamentals, channel strategy and channel activation
• Expert-level proficiency in working with data manipulation and extracting insights
• Thrives in a fast-paced, evolving environment, with the ability to navigate ambiguity and drive work forward independently

Nice To Haves

• Experience programmatically buying paid digital (e.g., DV360, social platforms, YouTube, etc.)
• Experience planning and buying traditional media (e.g., TV, Radio, Magazine, Outdoor, etc.)

Responsibilities

• Translate and apply business goals and marketing objectives into annual and quarterly media objectives and strategies
• Develop and present Media plans, including go-to-market strategies, investment, channel mix and flighting, and capture tactical recommendations
• Project-manage Media milestones and presentations with in-house teams
• Assist in planning media investment across all paid channels, leveraging cross-functional marketing teams' inputs and MMM data
• Collaborate with finance and channel partners for budget tracking and investment accuracy
• Partner with channel owners to gather recommended media refinements and innovations for testing to increase media impact and efficiency
• Monitor and analyze campaign performance, pulling together performance recaps to achieve maximum efficiencies
• Additional tasks may be assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees