Lead MarTech Product Strategist
About The Position
Adswerve is looking for a Lead Martech Product Strategist to join our Digital Experience team. The Lead Martech Product Strategist is a pivotal role designed for an expert who can navigate the intersection of marketing technology and business growth with minimal supervision. You will move beyond day-to-day tactical execution to define the broader strategic path for our clients, ensuring their MarTech stack is a driver of value realization. As a leader, you will mentor junior talent, manage multi-resource project teams, and institutionalize excellence by building internal standards and knowledge banks.
Requirements
- Proven experience with Adobe Journey Optimizer including (1) cross-channel journeys, (2) aligning web, mobile, email, and paid media into a cohesive journey strategy and (3) a clear understanding of real-time vs. batch decisioning tradeoffs.
- 6–8+ years of experience in marketing technology, with a proven track record of managing complex stacks and data integrations.
- Demonstrated experience moving from tactical implementation to high-level strategy (e.g., leading digital transformation or stack consolidation projects).
- 5+ years of experience with Adobe Target including (1) experience designing, executing, and scaling A/B, multivariate, and personalization programs, (2) a strong understanding of decisioning methods (on-device, server-side, at-edge) and (3) the ability to translate business goals into test hypotheses and experience designs.
- Strategic understanding of the Adobe Experience Platform (AEP) scope and toolset and how the products integrate at the platform level.
- Proven experience managing project teams and mentoring junior-to-mid-level strategists or specialists.
- Exceptional ability to communicate complex technical concepts to non-technical stakeholders and navigate sensitive client situations with poise.
- Experience in building internal SOPs, QA frameworks, or training modules.
Responsibilities
- Architect comprehensive MarTech roadmaps that align with long-term client growth trajectories and business objectives.
- Lead enterprise-level Adobe Experience Cloud (e.g. AJO, CDP, AEP) projects with minimal guidance, serving as the primary point of contact for sensitive or high-level strategic discussions.
- Anticipate client needs and potential roadblocks, surfacing new business opportunities and putting "failsafes" in place before issues arise.
- Own the delivery of client projects from a value perspective, shifting focus from "completing tasks" to "driving measurable business impact.”
- Manage project teams comprising multiple MarTech resources, ensuring cohesive delivery on complex initiatives.
- Act as the final line of defense for quality; perform QA and sign-offs for team members’ work and guide colleagues on quality requirements.
- Regularly build, optimize, and document internal team standards, processes, and knowledge-sharing banks to support team scalability.
- Provide broad technical strategy across diverse MarTech tools, with a lean toward AEP, AJO, CDP, and/or Target.
Benefits
- Medical, dental and vision available for employees
- Paid time off including vacation, sick leave & company holidays
- Paid volunteer time
- Flexible working hours
- Summer Fridays
- “Work From Home Light” days between Christmas and New Year’s Day
- 401(k) Plan with 5% company match and no vesting period
- Employer Paid Parental Leave
- Health-care Spending Accounts
- Dependent-care Spending Accounts
- Employer Paid Basic Life Insurance
- Voluntary Life Insurance (Employee/Spouse/Child)
- Employer Paid Short & Long Term Disability
- Employee Assistance Program (EAP)
- Continuing Education Reimbursement
- Employee Referral Bonus Program
- Monthly Remote Work Stipend
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
251-500 employees
