Lead Marketing Consultant
About The Position
About this role: Wells Fargo is seeking a Marketing Strategy Consultant to lead digital marketing customer acquisition strategies with a focus on acquiring new-to-Wells Fargo prospects. Growth Marketing is responsible for driving profitable growth in new customers and balances through integrated, data-driven marketing strategies. This role will lead a high-impact, cross-functional team spanning marketing execution, analytics, finance, product, etc. to identify, implement, and scale innovative digital marketing capabilities that accelerate customer growth and deliver seamless, customer-obsessed experiences. This role is critical in helping the Consumer Bank deliver new customer growth via digital acquisition strategies. The ideal candidate is highly quantitative, curious and collaborative with an innate performance mindset. This is a high-visibility role, which offers opportunities for creativity and innovation, while helping to deliver significant production at strong returns through effective marketing campaigns. This is a high-visibility role, which offers lots of opportunities for creativity and innovation, while helping to deliver significant production at strong returns through effective marketing campaigns. Learn more about the career areas and lines of business at wellsfargojobs.com . In this role, you will: Develop and implement comprehensive digital marketing strategies to acquire new customers in checking accounts and improve customer experience (e.g., Paid Search, Organic Search, Affiliates, Email, Ads, Paid Social, LLM/AI optimized advertising, etc.) Lead complex initiatives, working across different functional teams, to strategize, plan, and implement new digital marketing strategies that optimize online account opening Craft well-structured strategic digital marketing plans using qualitative and quantitative data to produce measurable results Partner with multiple cross-functional teams to understand end-to-end digital performance - across page traffic, account profitability, and budget metrics Deliver executive-level reporting and strategic recommendations to senior leadership, including C-suite stakeholders Champion a test-and-learn culture, driving experimentation and continuous improvement across digital channels Review analytical results to make data-driven decisions to improve production while delivering customer-obsessed experiences Embrace test and learn while being thorough in the management of details Become a customer advocate – reach greater understanding of our prospect checking customer needs and segment pain-points
Requirements
- 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Nice To Haves
- Marketing strategy experience with a focus customer acquisition through digital, branch, and owned channels
- Demonstrated outstanding verbal, written, and interpersonal communication skills with the ability to present and discuss information in a way that persuades, educates, and enhances understanding at all levels
- Strong analytical understanding and digital marketing acumen with a track record of developing business cases that deliver growth
- Highly collaborative and can effectively lead a cross-functional team including both internal and external partners
- Ability to work and influence successfully within a matrix environment and build effective business partnerships across all organizational levels, where flexibility, collaboration, and adaptability are important
- 1 year of financial services experience strongly preferred
Responsibilities
- Develop and implement comprehensive digital marketing strategies to acquire new customers in checking accounts and improve customer experience (e.g., Paid Search, Organic Search, Affiliates, Email, Ads, Paid Social, LLM/AI optimized advertising, etc.)
- Lead complex initiatives, working across different functional teams, to strategize, plan, and implement new digital marketing strategies that optimize online account opening
- Craft well-structured strategic digital marketing plans using qualitative and quantitative data to produce measurable results
- Partner with multiple cross-functional teams to understand end-to-end digital performance - across page traffic, account profitability, and budget metrics
- Deliver executive-level reporting and strategic recommendations to senior leadership, including C-suite stakeholders
- Champion a test-and-learn culture, driving experimentation and continuous improvement across digital channels
- Review analytical results to make data-driven decisions to improve production while delivering customer-obsessed experiences
- Embrace test and learn while being thorough in the management of details
- Become a customer advocate – reach greater understanding of our prospect checking customer needs and segment pain-points
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
