Lead Marketing Consultant - Balance Transfer Marketing

Wells Fargo & Company • Irving, TX

2d • Hybrid

About The Position

About this role: Wells Fargo is seeking an experienced marketing professional to join the Card marketing team. In this role you will execute engaging marketing messages to existing customers to drive response to balance transfer offers. The ideal candidate will work effectively with a team of marketers to execute all aspects of a monthly marketing campaign including developing targeting criteria and creatives, building offers and disclosures, and overseeing channel execution. The role will be focused on execution activities that mitigate risk while driving customer and business value. In this role, you will: Lead and participate in complex marketing initiatives including those that are cross-functional with broad impact Make decisions in complex and multi-faceted situations requiring solid understanding of the policies, procedures, and compliance requirements Strategically collaborate and consult with peers, colleagues, and mid-level managers to resolve issues and achieve goals cross lines of business, vendor relationships, and cross-functional resources on highly complex initiatives to achieve marketing deliverables Execute portfolio marketing campaigns, primarily supporting Balance Transfer initiatives Develop and deploy marketing messages to customers designed to drive response Operate as part of a broader Marketing Team Focus on message delivery and customer response outcomes

Requirements

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

• Experience managing complex, regulated marketing campaigns with high operational volume
• Experience with marketing execution, testing, and operational controls
• Comfort working in highly regulated environments with audit and exam exposure
• Strong cross‑functional communication and stakeholder management skills
• Flawless, execute marketing campaigns on time delivery of marketing campaigns that deliver customer value and drive business outcomes
• Experience with Jira, Aprimo, CoPilot, AI, and Fiserv
• Experience managing multiple performance marketing campaigns simultaneously
• Experience with message delivery and customer response outcomes
• Strong experience with portfolio-level campaign execution and delivery
• Card and/or Personal consumer Lending experience

Responsibilities

• Lead and participate in complex marketing initiatives including those that are cross-functional with broad impact
• Make decisions in complex and multi-faceted situations requiring solid understanding of the policies, procedures, and compliance requirements
• Strategically collaborate and consult with peers, colleagues, and mid-level managers to resolve issues and achieve goals cross lines of business, vendor relationships, and cross-functional resources on highly complex initiatives to achieve marketing deliverables
• Execute portfolio marketing campaigns, primarily supporting Balance Transfer initiatives
• Develop and deploy marketing messages to customers designed to drive response
• Operate as part of a broader Marketing Team
• Focus on message delivery and customer response outcomes

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees