Lead Marketing Automation Architect

Exact Sciences • Madison, WI

1d

About The Position

Exact Sciences is seeking a strategic and technically advanced Lead Marketing Automation Manager to join our Customer Engagement & Web Experience team. This role serves as a critical connector between Marketing, CX, Data Engineering, and Enterprise Systems teams, owning the architecture and optimization of cross-channel automation programs that drive impactful customer experiences at scale. You will lead the design and execution of complex lifecycle journeys, leveraging Braze, Databricks, and related technologies to deliver personalized, data-driven communications. As a senior member of the team, you will define standards for campaign architecture, champion best practices in governance and data integration, and mentor others in advanced segmentation, testing strategy, and system interoperability. This role is ideal for a marketing technologist who thrives at the intersection of strategy and execution, and who is motivated to push the boundaries of what’s possible in marketing automation to help advance our mission to detect cancer earlier and save lives.

Requirements

• Bachelor's degree in marketing, business administration, computer science, or a related field as outlined by essential duties; OR associate’s degree and 2 additional years of relevant experience; OR High School Diploma or GED and 4 additional years of relevant experience.
• 6+ years of experience in marketing technology with a proven track record of designing and managing complex, cross-channel customer engagement campaigns.
• Expert-level proficiency with marketing automation platforms such as Braze, Adobe Campaign, Iterable, or Salesforce Marketing Cloud, including API-based integrations and data sync workflows.
• Demonstrated experience designing and implementing journey orchestration strategies using tools like Braze Canvas, Databricks, or similar technologies.
• Advanced understanding of lifecycle marketing, lead generation, and behavioral segmentation strategies.
• Strong command of digital marketing channels, customer experience design, and omnichannel messaging.
• Deep expertise in consumer behavior, decision science, and data-driven marketing methodologies.
• Proven ability to collaborate across departments, including IT, Data Engineering, CRM, and senior business leadership.
• Demonstrated leadership in cross-functional projects, platform strategy, and MarTech infrastructure development.
• Strong experience with A/B and multivariate testing, including statistical analysis and integration with reporting platforms (e.g., Databricks, Tableau).
• Advanced understanding of regulatory and compliance frameworks applicable to marketing (e.g., CAN-SPAM, HIPAA, CCPA, GDPR, TCPA) and experience enforcing governance across systems.
• Skilled in SQL and audience building through complex queries and relational datasets.
• Strong attention to detail, with a track record of QAing and validating campaigns in high-volume environments.
• Proficient in HTML, CSS, and Liquid for email personalization, including reusable components and dynamic logic.
• High proficiency in enterprise collaboration and documentation tools (e.g., Microsoft Office, Jira, Confluence, Miro).
• Ability to interpret strategic business needs and translate them into scalable technical solutions.
• Excellent communication skills with the ability to explain complex systems and workflows to non-technical audiences.
• Possession of or ability to obtain Braze Certification within 6 months of hire and maintain throughout employment in position.
• Demonstrated ability to perform the essential duties of the position with or without accommodation.
• Applicants must be currently authorized to work in country where work will be performed on a full or part-time basis.
• Ability to travel 10% of working time away from work location, may include overnight/weekend travel.

Nice To Haves

• Certification in Braze Customer Engagement Platforms; advanced certifications or platform admin experience preferred.
• Experience architecting and maintaining complex automation infrastructures integrating Braze (or similar) with platforms such as Databricks, Snowflake, Segment, or CRMs (e.g., Salesforce).
• Proficient in SQL and experienced in developing reusable, scalable audience logic and dynamic content pipelines across multiple datasets and platforms.
• Demonstrated success leading full-cycle development and optimization of marketing automation programs across web, email, SMS, push, and paid media.
• Background in data governance, compliance, and privacy standards with a focus on marketing systems in regulated environments (e.g., healthcare, finance, insurance).
• Familiarity with agile methodologies, marketing operations frameworks, and campaign management workflows (e.g., Jira, Asana, Confluence).
• Strong presentation skills with experience influencing senior stakeholders and presenting automation strategies or program outcomes at the executive level.

Responsibilities

• Architect and oversee the execution of cross-channel marketing automation programs leveraging Braze APIs, Currents, Webhooks, and data feeds from platforms such as Databricks.
• Design and manage enterprise-grade audience segmentation strategies using SQL-based queries in Databricks, with automated syncing to Braze via APIs for real-time personalization.
• Lead the development of complex, multi-channel customer journeys across the full lifecycle, ensuring orchestration is powered by clean, governed data pipelines.
• Strategize and implement advanced automation logic that spans platforms and triggers based on behavioral, transactional, and system-level data events.
• Lead the creation and optimization of rigorous experimentation frameworks (A/B, multivariate, holdout groups), integrating test outcomes into continuous lifecycle improvements.
• Act as a strategic partner to senior marketing, product, and business leaders by aligning automation strategy with organizational goals and customer experience objectives.
• Establish and enforce technical documentation standards, automation architecture runbooks, and version control protocols to support scalability and cross-team alignment.
• Own governance of marketing automation systems, ensuring regulatory compliance (e.g., CAN-SPAM, HIPAA, GDPR) and robust data integrity across tools and processes.
• Spearhead the evaluation and adoption of emerging technologies and platform innovations (e.g., predictive analytics, machine learning-driven targeting, and real-time triggers).
• Analyze cross-channel performance by blending Braze and Databricks data sources to deliver executive-level insights and recommendations for strategic marketing outcomes.
• Lead integration efforts between Braze and enterprise platforms such as CRM, analytics environments, and data lakes to ensure a unified customer engagement infrastructure.
• Mentor and coach marketing automation team members, sharing expertise in system design, campaign architecture, and data-driven strategy.
• Serve as a thought leader and internal consultant, advancing the marketing automation discipline across the organization through training, enablement, and documentation.
• Collaborate within an agile, cross-functional value stream squad to deliver impactful customer journeys in partnership with product and marketing leads.
• Collaborate with IT and other technical teams to ensure seamless integration of MarTech platforms with other systems, such as CRM, analytics, digital properties, etc.
• Apply innate curiosity to learn new skills, technologies, methods to deploy best-in-class campaigns & journeys.
• Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
• Support and comply with the company’s Quality Management System policies and procedures.
• Maintain regular and reliable attendance.
• Ability to act with an inclusion mindset and model these behaviors for the organization.

Benefits

• paid time off (including days for vacation, holidays, volunteering, and personal time)
• paid leave for parents and caregivers
• a retirement savings plan
• wellness support
• health benefits including medical, prescription drug, dental, and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees