Lead Market Research Senior Analyst
About The Position
The Lead Market Research Senior Analyst is a senior-level individual contributor responsible for delivering actionable insights that drive growth for our clients and business partners. In this role, you will design and execute both qualitative and quantitative research projects, uncovering trends and opportunities across consumers, competitors, advertising, economic conditions, distribution, and other factors that influence brand performance. You will be hands-on in developing methodologies, managing research processes, and synthesizing data into clear, strategic recommendations. Advantage Solutions sets itself apart through the flexibility and expertise of our Analytics team-join us and help shape the insights that guide business decisions.
Requirements
- Bachelor's degree in Market Research, Business, Statistics, Economics, or related field.
- 5-7 years of experience in market research or consumer insights, with a proven track record of managing projects independently.
- Expertise in both qualitative and quantitative research methods.
- Strong proficiency with survey platforms (e.g., Qualtrics) and experience managing sample providers.
- Advanced analytical skills with the ability to synthesize data into meaningful insights.
- Excellent communication skills, with experience presenting findings to clients and business partners.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Nice To Haves
- CPG Category Management experience is a plus.
Responsibilities
- Design and implement research methodologies for market research projects across diverse industries.
- Conduct primary and secondary research leveraging multiple data sources to uncover shopper insights and market trends.
- Develop and manage research instruments including surveys, opinion polls, and questionnaires.
- Execute end-to-end research processes: survey design, writing, data collection, data cleaning, analysis, and reporting.
- Translate complex data into clear, actionable insights and recommendations for clients and internal stakeholders.
- Partner with sample providers and manage research platforms such as Qualtrics.
- Deliver insights through client and enterprise shopper studies, supporting both tactical and strategic decision-making.
- Collaborate cross-functionally with analytics, marketing, and client teams to ensure research aligns with business needs.
Benefits
- Opportunity to lead high-impact research initiatives for top brands as a senior-level contributor.
- Collaborative, innovative team environment within Advantage Solutions.
- Professional growth and development through exposure to diverse industries and methodologies.
- Competitive compensation and benefits package.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Publishing Industries
Number of Employees
5,001-10,000 employees
