Lead Market Development
About The Position
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. This role leads the development and execution of a comprehensive channel strategy to scale a partner-focused business, including managing the creation of new channels and innovative routes to market. Acting as a trusted advisor to senior leadership, the position provides strategic insights and recommendations to align channel initiatives with overall business objectives. Responsibilities include driving partner enablement, optimizing channel mix, and fostering cross-functional collaboration to deliver an integrated omni-channel experience. Success will be measured by growth in partner-led revenue, expansion of distribution capacity, and achievement of strategic goals for indirect share and market penetration. Overall Purpose: Identify and capitalize on new business opportunities by conducting market research, creating strategic alliances and partnership programs, and developing strategies for expanding distribution and driving growth.
Requirements
- Bachelor's degree (BS/BA) desired.
- 5+ years of related experience.
- Certification is required in some areas.
Responsibilities
- Strategic Planning and Execution: Develop and execute comprehensive short and long-term strategies to drive market growth, penetration, and achieve business objectives, including specific initiatives for new and existing products, services, and verticals.
- Program and Project Management: Lead the design, implementation, and analysis of strategic initiatives and programs, including the launch and communication plans at the national and market levels, ensuring alignment with market and business needs.
- Partnership and Alliance Management: Establish, nurture, and manage strategic partnerships and alliances, negotiating engagement terms to enhance market presence, drive revenue, and support mutual goals, while continuously assessing partner needs and business drivers.
- Market Research and Analysis: Conduct thorough market research and provide detailed data analytics to inform strategic decision-making, optimize market strategies, and improve program effectiveness, including competitive analysis and market trends.
- Compliance and Collaboration: Ensure compliance with regulations and collaborate cross-functionally with marketing, operations, and technical teams to drive results and innovation.
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Telecommunications
Number of Employees
5,001-10,000 employees
