Lead Market Development

AT&T•Dallas, TX

1d•Onsite

About The Position

This position requires an on-site presence at least five days per week and is available exclusively at the location(s) listed. No relocation assistance is provided. At AT&T, we empower leaders to drive change in a rapidly evolving, connected world. Your strategic vision will help us serve customers and transform lives through innovative solutions and impactful connections. Job Description Summary: Responsible for local marketing initiatives, gathering and analyzing competitive intelligence, developing marketing creatives, and shaping the local market growth strategy. Overall Purpose: Identify and capitalize on new business opportunities by conducting market research, fostering strategic alliances and partnerships, and developing effective strategies to expand distribution and drive growth.

Requirements

Bachelor’s degree (BS/BA) preferred.
Minimum of 5 years of relevant experience required.
Certification may be required in certain areas.
Recognized as an expert in the field, this experienced professional creatively resolves complex issues with broad and in-depth knowledge.
Leads significant projects with strategic autonomy, influences executive decisions, mentors less experienced staff, and implements long-term plans that impact the organization.
Regularly collaborates with senior leadership.

Responsibilities

Lead local marketing efforts and growth initiatives tailored to specific market dynamics.
Develop and execute creative marketing materials and campaigns to enhance brand presence.
Gather, analyze, and report on competitive intelligence to inform local strategies and maintain a competitive edge in the marketplace.
Develop and implement comprehensive short- and long-term strategies to drive market growth and achieve business objectives, including initiatives for both new and existing products, services, and verticals.
Lead the design, implementation, and evaluation of strategic initiatives and programs.
Oversee launch and communication plans at both national and market levels, ensuring alignment with business needs and objectives.
Establish, nurture, and manage strategic partnerships and alliances.
Negotiate engagement terms to enhance market presence, drive revenue, and support mutual goals, while continuously assessing partner needs and business drivers.
Conduct in-depth market research and data analytics to inform strategic decisions, optimize market strategies, and enhance program effectiveness. This includes performing competitive analysis and monitoring market trends.
Ensure adherence to regulations and collaborate cross-functionally with marketing, operations, and technical teams to drive results and foster innovation.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone