Lead Graphic Designer

Wellmark, Inc.•Des Moines, IA

10h•Hybrid

About The Position

Tired of #AgencyLife? Keep the creative energy but lose the stress as Wellmark’s Lead Graphic Designer! Join Team Indigo at Wellmark! Searching for work-life balance with actual career benefits? Indigo is Wellmark Blue Cross and Blue Shield’s internal creative and communications agency dedicated to delivering custom campaigns to Wellmark’s largest accounts. This position offers genuine growth, leadership, and creative freedom. The Lead Graphic Designer guides the appearance and overall aesthetic of all Indigo client projects. Working in close partnership with copywriters, you will translate marketing strategy into big, compelling ideas, with fresh concepts that bridge our clients’ goals and their employees’ needs. Top candidates excel in a client-driven, fast-paced, and deadline-oriented environment, with the ability to manage their time and the time of contracted designers. They possess the ability to switch fluidly between brand aesthetics (e.g. Wellmark, Indigo and variety of clients) and demonstrate versatility across mediums, displaying skills in print, digital and web design. They insist on the highest creative standards and use best-practice information design and behavioral-economics principles to enhance the comprehension and retention of complex, health-related content. They are comfortable presenting to clients from manager-level to C-suite and able to clearly articulate and sell the thought process and design theory behind aesthetic recommendations. They take pride in and ownership of their work, naturally holding themselves accountable for their product and output.

Requirements

Bachelor's degree or direct and applicable work experience.
6+ years’ experience in an agency or in-house design role. Must demonstrate design skill across a variety of communication mediums, including but not limited to marketing collateral, direct mail, publication design, online communication, and promotional materials.
Exceptional computer skills: Macintosh operating platform experience. Adobe Illustrator, Photoshop and InDesign are required.
Skilled in print production and digital design standards, including file set up, packaging files, and printer specifications.
Effective project coordination skills, including organization, time management, prioritization, and an ability to oversee multiple priorities for the team.
A collaborative, team-based approach to work, yet self-motivated and able to work independently.
Travel required up to 5%
A strong website-based portfolio showcasing your finished work and demonstrating your creative abilities in publication design, as well as across a spectrum of media touchpoints, will be requested.

Nice To Haves

Adobe After Effects
Adobe Dreamweaver
Adobe Premier
Presentation software (e.g. Word, PowerPoint, Keynote)
Knowledge of HTML/CSS
Knowledge of photography
Ability to coach and mentor others.
Exemplary presentation skills, having a commanding, knowledgeable presence, yet also have strong people skills, ability to read the room and adapt to the audience.

Responsibilities

Manage the design process from concept to completion, collaborating with Indigo peers (Account management and copywriter) to understand and then translate marketing objectives into clear creative strategies.
Leads the aesthetic direction and design vision for client HR brand and identity projects. Present conceptual options to clients and clearly articulate and sell the thought process behind your design recommendations.
Possesses a deep understanding of the client brand aesthetic and standards, ensuring they are applied appropriately and thoroughly across all executions.
Serves as steward and champion of both Indigo and Wellmark brands, maintaining a consistent brand experience across all channels and mediums.
Demonstrates design expertise, working proficiently in graphics programs such as the Adobe Creative Cloud (e.g. InDesign, Illustrator, Photoshop, etc.), Microsoft Office suite (e.g. PowerPoint, Word) and others. Produce final art files for print or electronic publishing.
Generate graphic elements for print and multimedia applications, including photographs, icons and illustrations. Transforms statistical data into visual graphics and diagrams, often creating infographics which can make complex ideas more accessible.
Manage multiple jobs simultaneously, while maintaining quality and consistency in design and meeting project deadlines. Use department traffic management system, including performing administrative duties associated with tracking tasks and archiving design jobs. Assist Account Manager and leadership with project management and assigning/tracking design projects.
Coordinate with appropriate vendors for a wide variety of needs, such as printing, photography and multimedia production services. Secure and evaluate bids for projects. Art direct work of outsourced photographers and designers to ensure effective results.
Research and recommend new design trends, technology and skills, such as new software applications or printing technologies that can result in more effective communication or increased productivity. Collaborate with leadership in annual plan development for Indigo goals that support and integrate with department and division strategies and provide growth and opportunities.
Proactively seeks out training to develop expert knowledge of Wellmark product/service offerings, using that knowledge to continually enhance communication efforts.
Ensures compliance with trademark and non-discrimination requirements.
Other duties as assigned.