Lead Generator Manager

A Family of Brands•Portland, OR

12d

About The Position

Overview K-Designers Divisional Brands Retail Marketing Manager/Lead Generation Manager Base pay and $1,000 Monthly bonus + Benefits TRAVEL REQUIRED 60% + OPEN WEEKEND AVAILABILITY IS A MUST This role champions the Great Day Way, placing customers and people at the heart of every interaction. As the leader of Retail Marketing and event strategy, the Retail Marketing Manager will unify our efforts under a single, customer-obsessed, people-driven framework to deliver high-quality leads, memorable brand experiences, and community connections in our territories. As the Retail Marketing Manager, you will be responsible for creating, developing, and managing local partnerships and retail marketing efforts, as well as assisting with event marketing, all with the goal of generating leads for your assigned location. As the Retail Marketing Manager, you will be responsible for creating, developing, and managing local partnerships and Retail marketing efforts focused on lead generation for your assigned location .

Requirements

3+ years of experiencein retail/field/event marketing, grassroots lead generation, or related roles in high-performance, growth-oriented businesses.
Proven leadership in building and scaling multi-location teams and programs; national/multi-brand experience preferred.
Bachelor’s degree or equivalent experience; marketing, communications, or business discipline preferred.
Deep understanding of retail marketing dynamics, including in-store marketing, event execution, local partnerships, community engagement, and staffing.
Strong ability to set vision, organize systems, and lead through influence in a matrixed environment.
Excellent communicator who inspires, coaches, and drives outcomes through people.
Willingness to travel regularly to your office, events & stores within your market, as well as other markets if chosen to attend.
Ability to engage for extended periods at events & stores and manage occasional physical demands (display materials, standing, walking).
Valid driver’s license and reliable transportation required.
TRAVEL REQUIRED 60%
OPEN WEEKEND AVAILABILITY IS A MUST.
Valid driver’s license and reliable transportation required.

Nice To Haves

Experience in the home improvement, franchise, or direct-to-consumer industries a plus.

Responsibilities

Engage potential customers and schedule in-home consultations with Sales Representatives
Develop training programs for existing local staff and new hires
Hire, train, and maintain a team of retail marketers across multiple locations
Manage provided budgets to maximize ROI
Determine and set monthly, quarterly, and annual goals in partnership with the Field Marketing Manager
Manage and approve payroll entries and updates
Contribute content social media and company culture efforts
Evaluate data and results to identify areas of improvement
Conduct performance reviews with the Lead Generation/marketing team
Support Corporate Marketing functions where necessary
Create and lead a unified retail marketing vision across all brands and divisions.
Develop scalable programs that reflect The Great Day Way, emphasizing excellence in execution, a customer-first mindset, and strong team development.
Oversee execution of retail marketing strategies, including in-store marketing, retail events, and B2B partnerships.
Assist oversight of event marketing strategies, including home shows, festivals, and local sponsorships.
Develop standards for localized marketing efforts, ensuring consistency in brand representation and quality of experience.
Optimize lead generation processes to exceed issued and conversion rate targets.
Oversee execution of event and grassroots marketing strategies, including home shows, retail events, festivals, local sponsorships, B2B partnerships, and neighborhood outreach.
Optomize and generation process to exceed booked, issued, and sales targets.
Develop, manage and execute a workforce plan to deliver quality capacity and capabilities for retail marketing.
Recruit, train, and inspire a high-performing, geographically dispersed team of retail marketers.
Promote a culture of accountability, learning, and energy, with clear KPIs and coaching routines.
Manage and meet monthly, quarterly, and annual goals; report on performance against KPIs, including lead volume, ROI, conversion rates, and team development.
Own and manage retail marketing budgets with discipline and creativity, driving strong ROI and impactful customer experiences.
Own and manage event marketing budgets with discipiline and creativity, driving strong ROI andimpactful customer experiences .
Manage and meet monthly, quartley, and annual goals, report on performance against KPI's including lead volume, ROI, conversion rates, and team development.