Lead Generation Specialist

Softthink Solutions • Prescott, AZ

3d

About The Position

We are looking for a results-driven Lead Generation Executive to support our sales and growth efforts. This role focuses on identifying potential customers, initiating contact through cold calling and email campaigns, and qualifying leads for the sales team. The ideal candidate is confident on the phone, skilled in written communication, and experienced with outbound lead generation strategies.

Requirements

• Proven experience in lead generation, cold calling, or inside sales
• Hands-on experience with email outreach and campaign tools
• Strong verbal and written communication skills
• Ability to handle objections and maintain a positive attitude
• Strong organizational and time-management skills
• Self-motivated with a target-driven mindset

Nice To Haves

• Experience in B2B lead generation
• Knowledge of sales funnels and prospect qualification methods
• Basic understanding of marketing automation tools

Responsibilities

• Research and identify potential prospects using online tools, databases, and market research
• Generate leads through cold calling , outbound emails, and follow-up campaigns
• Plan, execute, and optimize email marketing campaigns for lead nurturing
• Qualify inbound and outbound leads based on defined criteria
• Maintain accurate records of calls, emails, and lead status in CRM systems
• Schedule meetings or demos for the sales team
• Collaborate with sales and marketing teams to improve outreach strategies
• Meet or exceed weekly and monthly lead generation targets

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed