Lead Generation Coordinator
About The Position
At Breckenridge Grand Vacations (BGV), we’re not just in the vacation business, we’re in the smile business! As the largest private employer in Summit County, we take pride in creating unforgettable experiences for our Owners and Guests while fostering a workplace where employees thrive. Our Sharing Smiles philosophy goes beyond delivering grand vacations it’s about uplifting each other, our community, and the planet through teamwork, philanthropy, and sustainability. We’re seeking a Lead Generation Marketing Coordinator who shares our passion for spreading joy through smart, data-driven marketing. In this role, you’ll craft compelling digital campaigns, optimize lead generation strategies, and collaborate with a dynamic team to bring smiles to potential guests all while living the mountain lifestyle. If you love turning creative ideas into measurable results and believe in the power of a positive workplace, you’ll fit right in at BGV, a USA Today Top Workplace and Colorado’s leading employer. Join us in sharing smiles where every click, conversion, and campaign help create happiness, one vacation at a time!
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field OR equivalent work experience.
- Minimum of 2 years of experience in digital marketing, lead generation, or social media advertising.
- Proven experience managing paid social campaigns (Facebook Ads Manager, Instagram, Google Ads, etc.).
- Strong copywriting and content creation skills for ads, emails, and social media.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
- Familiarity with WordPress, Google Analytics, and CRM platforms.
- Ability to analyze data, track KPIs, and optimize campaigns for performance.
- Strong organizational and project management skills.
- Excellent written and verbal communication skills.
Nice To Haves
- Experience with A/B testing and conversion rate optimization (CRO).
- Knowledge of HTML, basic web development, or UX principles.
- Familiarity with design tools (Photoshop, Canva) and video editing.
- Experience with email marketing platforms (Mailchimp, HubSpot, etc.).
- Understanding of SEO and content marketing strategies.
- Previous work in the timeshare, hospitality, or real estate industries.
- Certifications in Google Ads, Meta Blueprint, or digital marketing.
Responsibilities
- Plan, execute, and optimize digital lead generation campaigns (Facebook, Instagram, paid social, etc.).
- Conduct A/B and multivariate testing to improve ad performance and reduce cost per lead.
- Write and edit ad copy, email content, and creative messaging for campaigns.
- Monitor trends and implement innovative strategies to enhance lead quality and volume.
- Develop and manage online contests to drive lead acquisition.
- Coordinate prize fulfillment and partnerships with sponsors.
- Ensure compliance with contest rules and regulations.
- Create and schedule lead-focused social media content and ads.
- Engage with audiences and manage customer communications on social platforms.
- Collaborate with creative teams to produce photos, videos, and blog content.
- Assist with WordPress updates, form creation, and landing page optimizations.
- Implement tracking pixels (Facebook, Google) and troubleshoot technical issues.
- Manage relationships with third-party advertising partners.
- Work cross-functionally with marketing, creative, and compliance teams.
- Track campaign performance using Google Analytics, Facebook Insights, etc.
- Report on KPIs (leads generated, cost per lead, conversion rates) and recommend improvements.
- Support large-scale video productions and create short-form social videos.
- Assist with other marketing projects as needed
Benefits
- Health, vision, and dental insurance plans
- Company-paid life insurance coverage
- Voluntary Life and Accidental Death/Dismemberment Insurance
- HSA and FSA-Dependent Care Accounts
- Retirement plan
- Generous paid time off (PTO) and sick leave to support work-life balance
- Volunteer Time Off - Paid opportunities to give back to Summit County
- Bereavement leave
- Biannual bonuses
- Tuition Reimbursement Program
- Employee Wellness programs to support physical and mental health
- Lifestyle perks: Ski/Rec center pass loan programs, lodging and gear discounts, sporting/concert event tickets, pet insurance partner discounts and access to Summit Medallions: Occasional-use transferable passes for access to 6 premier resorts (A-Basin to Vail) via owners’ program
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
101-250 employees
