Lead Digital & Performance Marketing

Dr Reddy's Laboratories Limited•Princeton, NJ

15h•Onsite

About The Position

The Lead Digital & Performance Marketing role is a great opportunity for someone who enjoys building & scaling consumer brands. Our aim is to grow a portfolio of brands profitably and with self-sustaining business practices. The right candidate for this role has experience in building new brands on D2C, Amazon and retailer.coms via a mix of channels including TV, audio, search, social, retail media and CRM. We are looking for a person who: • Operates with the mindset of an owner and entrepreneur • Moves with agility and openness to testing & learning • Understands and cares about the consumer and competitive landscape to develop better solutions for the consumer • Has high comfort level moving between strategy & implementation • Provides thought leadership and best practices across the business

Requirements

5 years Consumer Marketing experience
Experience leading brands with strong sales from D2C, retailer.com and Amazon
Experience with deployment of apps, software development & site development
Relevant experience in digital marketing and eCommerce
Deep digital & performance marketing including SEM, SEO, GEO, PPC, Affiliate, Email & SMS marketing
Experience with industry-leading technology stacks & tools including Google Analytics, Google Ads, Meta Ads Manager, Klayvio & Shopify

Nice To Haves

Experience in pharma/OTC and women’s wellness a plus
Direct media buying & optimization experience a plus (Retail Media, Google Search & Meta)

Responsibilities

Develop and execute media strategies across channels & media types including search, social, display, retail media and programmatic
Forecasts spend and performance, ensuring alignment with business goals and seasonal priorities
Own media budget allocation across channels and retail partners
Align media investments with retailer priorities, product launches, and promotional calendars
Drive campaign planning, execution, and optimization to meet performance KPIs (ROAS, CPA, CTR, etc.).
Ensure best in class content and brand presence online
Ensure optimized product content, imagery, and SEO on retailer.com platforms
Support digital shelf strategy including ratings & reviews, search performance, and content health
Monitor and improve product detail pages (PDPs) to ensure brand consistency and conversion optimization.
Manage ongoing health & optimization of multiple brand websites and apps
Proactively optimize consumer experience and journey on D2C websites and apps that drive engagement, conversion & loyalty
Own and provide clear analysis of site performance
Lead developer team to make needed changes to sites
Manage relationships with external agencies, retail media networks and content syndication partners
Deliver ongoing reporting & analysis of business performance with clear actionable insight to deliver business goals