Lead Digital Marketing Manager, Paid Media

Applied Systems, Inc.•Atlanta, GA

4d•$99,000 - $125,000•Hybrid

About The Position

Transforming the insurance industry is ambitious, we know. That’s why at Applied, we’re building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers – all within a culture built on values that make us indispensable to each other too. With 40+ years of experience in the Insurtech game, we’re not just redefining what’s achievable; we’re creating a place where amazing career moments are made possible. We’re searching for a Lead Digital Marketing Manager, Paid Media to join our Marketing team in a hybrid capacity (6-8 days a month in the office). To keep us headed in the right direction, we’re looking for people who understand winning is a team sport, who value and seek to learn from our team’s diverse experiences and backgrounds, who welcome a challenge and take risks in the pursuit of creating better outcomes for our customers, and who can, at any given time, step back to laugh and have some fun.

Requirements

7+ years of B2B paid media experience (agency or in‑house), owning PPC, paid social, and/or video/CTV programs; SaaS experience preferred
Expert proficiency in core platforms, including Google Ads, Microsoft Advertising, LinkedIn Ads, and Meta
Hands‑on experience with CTV/video advertising (e.g., MNTN, YouTube), including audience targeting, creative formats, and lift measurement
Strong analytical and measurement skills, using GA4, Excel, and visualization tools, with a rigorous approach to UTMs, taxonomies, and conversion tracking
Proven ability to hit MQL targets while maintaining lead quality
Cross‑functional communication and collaboration skills
Comfort presenting strategy, performance, and insights to executive stakeholders
Experience translating performance data into clear, actionable recommendations

Responsibilities

Bottom‑of‑Funnel PPC Ownership: Build and optimize high‑intent search programs in Google Ads & Microsoft Ads (keywords, audiences, extensions).
Conversion & Landing Page Optimization: Partner with Web to design conversion‑first landing pages and run A/B tests to improve CVR and MQL quality.
Campaign Governance & Tracking: Own GA4/pixel tracking, UTMs, QA workflows, and budget pacing to ensure clean data and reliable attribution.
Mid‑Funnel Paid Media (Consideration): Plan and execute paid social and retargeting across LinkedIn, Meta, and other channels to drive engagement and consideration.
Creative & Experimentation Leadership: Develop creative briefs and run structured experiments (creative, audiences, bids) to improve qualified traffic and assisted conversions.
Top‑of‑Funnel Awareness (CTV/OVV): Launch and scale awareness campaigns (e.g., CTV/Performance TV) and connect them to downstream measurement and retargeting.
Measurement, Reporting & Insights: Own full‑funnel KPIs, build dashboards, diagnose performance, and deliver clear, actionable recommendations to stakeholders.