Lead Digital Customer Growth - Strategy and Transformation

AT&T•Dallas, TX

3d•Onsite

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered Work Location: Dallas, TX About AT&T At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more. Overall Purpose: Drive digital customer growth across AT&T’s consumer and business digital ecosystem. Position Summary: Own the end-to-end digital strategy and transformation roadmap for key initiatives, aligning business, technology, Supply Chain, Retail and product/services teams to deliver measurable customer and business impact. You’ll be the connective tissue across stakeholders, translating vision into prioritized initiatives, driving decisions, and ensuring execution lands with speed, quality, and adoption.

Requirements

Bachelor’s degree (BS/BA) desired.
5+ years of related experience.
Certification is required in some areas.

Responsibilities

Strategy and roadmap: Build a multi-year digital strategy aligned to corporate goals, with a clear, prioritized portfolio of initiatives and quarterly OKRs. Identify growth, efficiency, and experience opportunities using market analysis, competitive insights, and customer research. Develop business cases, prioritize tradeoffs, and lead governance (steerco/portfolio reviews) to make timely go/kill/continue decisions. Lead and scale digital adoption by launching intuitive, high-value experiences and targeted change-management programs that shift customers to digital channels and boost repeat engagement.
Customer Centric: Drive Customer-Centricity experiences and Champion customer needs via journey mapping, JTBD, NPS/CSAT insights, and usability research; convert insights into product and process improvements. Institutionalize a rapid test‑and‑learn approach to fail fast, iterate rapidly, and deliver customer‑centric experiences. Utilize advanced analytics to gather insights on customer behavior and performance metrics. Collaborate with analytics teams to interpret data, identify trends, and optimize digital strategies. Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth across AT&T’s ecosystem.
Cross-Functional Leadership Collaborate across product management, engineering, data/analytics, marketing, operations, finance, and customer support. Drive stakeholder alignment, communications and enablement plans to land change effectively.
Delivery and execution Establish operating rhythms (QBRs, standups), align dependencies, and remove roadblocks. Lead agile product delivery from discovery to MVP to scale; ensure readiness across processes, people, and platforms. Track value realization; report progress and risks with transparency.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone