Lead Digital Customer Growth - New Platforms

AT&T•Dallas, TX

2d•Onsite

About The Position

This role is for digital leaders who thrive on improving our current platforms and developing emerging technology and platform innovation. The position is focused on identifying, developing, and growing AT&T’s platforms into the world’s best and building new digital capabilities from the ground up.

Requirements

Bachelor’s degree (BS/BA) desired.
5+ years of related experience.
Certification is required in some areas.

Nice To Haves

Understanding of how exceptional apps, web sites, and emerging digital properties are designed and built
Passion for platform development and emerging tech
Experience with omnichannel environments, immersive content, dynamic/adaptive interfaces, NLP, spatial computing, and multimodal interfaces
Familiarity with developer ecosystems, SDKs, and API integrations
Strong understanding of digital community platforms and cultural trends

Responsibilities

Platform Innovation & Strategy Identify and develop strategies for how our existing platforms should be used as well as anticipating growth in emerging platforms such as AR/VR, conversational AI, post-app platforms, and off-domain environments (e.g., Reddit, Discord, Quora). Our team prioritizes digital initiatives that make customer’s lives easier and help them connect with AT&T and the world.
Technology & Ecosystem Expertise Maintain a strong understanding of evolving development, MarTech, AdTech, and content management tools. Influence development roadmaps for emerging capabilities across personalization, automation, and cross-platform data integration.
Digital Incubation & Experimentation Partner with analytics teams on test-and-learn pilots on new technologies, platforms, and ecosystems. Translate performance into actionable insights and scale winning ideas across digital channels.
Community & Culture Awareness Build digital growth plans rooted in cultural relevance, influencer engagement, and deep audience understanding—especially across Gen Z and younger millennial audiences.
Cross-Team Collaboration Act as the center point of teams that include development, program management, product management, design, and UX. Work across business units to incubate new ideas and connect platform innovation to broader business goals.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone