Lead Digital Consumer Growth, Personalization Strategy

AT&T•Bothell, WA

3d•Onsite

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered Work Location: Dallas, TX or Bothell, WA About AT&T At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more. Position Summary Responsible for providing expertise, vision and leadership to drive personalization strategies for AT&T across omnichannel touchpoints. The individual will develop and implement strategies that will successfully increase revenue, customer loyalty, and market share for AT&T through highly relevant, next generation personalized experiences rooted in data and best-practices. This role requires a proactive, data driven professional with strong personalization expertise and the ability to thrive in a dynamic environment.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
5-7 years of experience in marketing or e-commerce strategy and execution, with a proven track record of leading personalization strategies.
Strong understanding of digital marketing channels, tools, and best practices.
Proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation tools.
Excellent leadership, communication, and project management skills.
Ability to manage multiple priorities and thrive in a fast-paced environment.
Experience with personalization platforms and technologies.
Knowledge of customer relationship management (CRM) systems.
Strategic Thinker: Ability to develop and execute strategic initiatives that align with business goals.
Data-Driven: Strong analytical skills and the ability to use data to drive decisions and improvements.
Collaborative: Proven ability to work effectively with cross-functional teams and build strong relationships.
Innovative: Creative thinker who proactively identifies and solves problems.

Nice To Haves

MBA or advanced degree preferred.
Familiarity with emerging digital trends and technologies (e.g., AI, machine learning, AR/VR).

Responsibilities

Personalization Strategy: Design and manage Personalization strategies across omnichannel experiences.
Determine how we will scale the deployment of personalization campaigns into our products and experiences.
Monitor and evaluate the effectiveness of personalization strategies and recommend improvements.
Analytics and Insights: Deliver insights to accelerate more personalization, including those coordinated across customer journeys to improve company KPI’s
Analyze personalization data to identify key issues, opportunities, and trends.
Develop detailed reports and dashboards to communicate insights to senior management.
Use data-driven insights to guide strategic decision-making and prioritization.
Cross-Functional Collaboration: Collaborate with cross-functional teams including Digital, Marketing, and Technology to enhance the customer journey.
Develop and maintain strong working relationships with internal stakeholders to ensure alignment and effective execution of personalization initiatives.
Participate in strategic planning sessions to align personalization strategies with overall business objectives.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone