Lead Digital Communications Strategist

Wells Fargo•San Francisco, CA

37d•$100,000 - $196,000•Hybrid

About The Position

At Wells Fargo,â¯we'reâ¯transforming digital communications for a Fortune 100 enterprise - building experiences that are smarter, faster, and more connected across every channel we use. We're looking for a Digital Strategist on the Digital Communications and Operations team who excels where content meets technology, someone who can see around corners and help us navigate a digital landscape that changes by the day. In this role, you'll shape how we reach and influence audiences across web, mobile, apps, video, social, search, email, and emerging digital platforms - driving integrated strategies that move the business forward while raising the bar for what great digital content can be.

Requirements

5+ years of public relations, media relations, or corporate communications experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

Deep understanding of communications in a digital landscape, including web, mobile, and social platforms
Experience with digital communications tools, platforms, and analytics
Strong storytelling and content development skills with exceptional writing ability
Results-driven mindset with a focus on execution, speed, and impact
Ability to provide white-glove service and act as the quarterback for all campaigns, ensuring seamless execution across channels
Proven ability to build relationships and work collaboratively across teams, including editorial, creative, and video production partners
Demonstrated experience or foundational knowledge in the financial services industry
Proficiency in generative AI technologies and platforms, and ability to leverage these technologies to create innovative solutions, enhance content creation, and drive business outcomes
Bachelor's degree in digital marketing, communications, public relations, business administration, or related field

Responsibilities

Serve as the day-to-day digital communications lead and key advisor for designated lines of business
Deliver end-to-end campaign management, acting as the central point of coordination for all stakeholders
Develop and implement multichannel digital strategies leveraging the full spectrum of Wells Fargo's digital ecosystem to reach and engage customers, employees, and communities effectively
Manage the editorial calendar, ensuring all created content is updated and accurately reflected
Build business cases for paid advertising amplification; manage budget allocations for paid campaigns
Draft creative briefs and oversee timelines, asset delivery, and stakeholder reviews
Partner with editorial, creative, and video teams to produce compelling content and ensure timely publication
Coordinate legal and compliance reviews for all content
Publish approved content across Wells Fargo channels using compliance-approved tools
Monitor engagement, partner with engagement team for response strategies, and escalate reputational risks
Analyze campaign performance, create recap reports, and provide insights for optimization
Collaborate with marketing, IT, customer service, and other stakeholders for cohesive communication efforts