Lead Designer, Content Creative Team

SHRM•Alexandria, VA

33d•$100,000 - $115,000•Hybrid

About The Position

The multimodal Creative Designer is the creative force behind how our brand looks, feels, and moves across every format — digital, social, video, event, and emerging platforms. This role blends visual design, motion design, and experience thinking to bring data, insights, and ideas to life through dynamic, audience-first storytelling. A master of cross-medium creativity, the Designer doesn’t just design assets — they design experiences. From static to motion, from human to AI-generated, this role ensures that every visual expression of the brand is cohesive, compelling, and innovative.

Requirements

5–7+ years of professional design experience across digital, motion, and brand storytelling.
Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, After Effects), Figma, and generative design tools (Firefly, Google, iStock, Shutterstock, Midjourney, Runway, etc.).
Portfolio demonstrating cross-format design — static, motion, data visualization, and experiential work.
Strong conceptual thinker with the ability to turn abstract ideas into tangible visuals that inspire and inform.
Understanding of accessibility standards, responsive design, and digital platform specs.
Experience collaborating in cross-functional, fast-paced marketing environments.
Curiosity and technical fluency to continuously explore emerging creative technologies.

Responsibilities

Concept, design and produce high-quality visual assets across digital, print and social channels, and provide creative assets and design direction for videos – ensuring consistent application of brand identity and tone.
Create adaptable design templates that allow content to be modular and easily repurposed by the broader marketing team.
Collaborate with producers, video creators, and modular content teams to translate research and data insights into visual storytelling.
Develop graphics, infographics, and presentation visuals that simplify complex ideas for executive, HR, and public audiences.
Design short-form motion graphics, animated explainers, and social motion templates optimized for engagement.
Collaborate with the Video Creator & Producer to integrate animated overlays, transitions, and typographic motion for video storytelling.
Experiment with multimodal design formats — AR, generative visuals, interactive presentations, and AI-generated imagery — to elevate content experience.
Prototype and test new visual formats for emerging platforms (YouTube Shorts, LinkedIn carousels, Maglr or other digital publication formats, interactive PDFs, immersive event screens).
Integrate generative AI tools (e.g., iStock, Shutterstock, Midjourney, DALL·E, Firefly, Runway, Leonardo.ai) into design workflows for ideation, mood boards, and asset generation.
Maintain and evolve the visual identity to ensure it reflects brand evolution and campaign needs.
Ensure accessibility, inclusivity, and clarity in all visual design work.
Review branding suggestions and provide feedback, as presented by SHRM Agency of Record and other vendors.
Collaborate cross-functionally with the Modular Content and Producer pillars to maintain consistency across every content touchpoint.
Build creative templates, toolkits, and modular assets for the broader content and communications teams to use.