Creative Content Designer

Bass Pro Shops • Ridgedale, MO

3d

About The Position

As a Creative Content Designer for Bass Pro Shops – Hospitality, you will create compelling visual content for advertising campaigns across various media, including digital, social, and print. This role involves blending creativity with marketing strategy to produce content that engages a target audience and drives action.

Requirements

• Minimum Degree Required: Bachelor's Degree in Graphic Design, Communications, Advertising or a related field is preferred.
• Experience with web and mobile content, as well as a focus on user experience (UX) writing, is highly valued.
• Proficiency with design and collaboration software is essential, ie: Adobe Creative Suite: Photoshop, Illustrator, InDesign.
• UI/UX tools : Figma , Sketch, or Adobe XD.
• Familiarity with content management systems (CMS) and analytics platforms.
• Creative and strategic thinking: Ability to generate innovative ideas and translate marketing objectives into compelling visual and written content.
• Strong communication: Excellent written, verbal, and presentation skills to effectively pitch ideas and collaborate with cross-functional teams.
• User-centric approach: An understanding of UX design principles and user empathy to create content that solves problems for the target audience.
• Project management: Exceptional organizational skills to manage multiple projects, competing deadlines, and stakeholder feedback.
• Adaptability: The ability to work efficiently in a fast-paced, iterative environment.
• Regularly walks, sits, stands and does computer work.
• Seldom/Never lifts up to 50 lbs.
• Performs tasks and duties under general supervision, using established procedures and innovation.
• Chooses from limited alternatives to resolve problems.
• Occasional independent judgment is required to complete work assignments.
• Often makes recommendations to work procedures, policies, and practices.

Responsibilities

• Concept development: Work with marketing, creative, and product teams to brainstorm and develop advertising campaign concepts.
• Visual asset production: Design and produce a wide range of visual content, such as display ads, social media graphics, email campaign assets, and video storyboards.
• Brand consistency: Ensure all visual and written content aligns with the brand's style, voice, and overall marketing strategy.
• Strategic implementation: Use data and user feedback to inform content decisions, measure performance, and optimize content for maximum engagement and conversion.
• Collaboration: Coordinate with copywriters, art directors, product managers, and other stakeholders to ensure project goals and deadlines are met.
• Trend monitoring: Stay current with design trends, new media technologies, and advertising best practices.
• Prototyping: Create mockups and prototypes to visualize and test content in the context of the user experience, especially for digital products like websites and apps.

Benefits

• Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees