Lead & Demand Generation

AMAX•Fremont, CA

About The Position

We are seeking a data-driven, creative, and results-oriented Lead & Demand Generation Manager to plan, execute, and optimize multi-channel campaigns that generate high-quality leads and drive measurable revenue impact. The ideal candidate will have proven experience managing Google Ads (Paid Search, Display, YouTube) and LinkedIn Paid Campaigns, along with a deep understanding of B2B marketing funnels, audience targeting, and conversion optimization.

Requirements

5-7 years in B2B marketing, with at least 3 years in lead/demand generation.
Hands-on experience managing Google Ads and LinkedIn Ads campaigns.
Proven track record of meeting or exceeding pipeline and revenue targets through paid channels.
Strong analytical skills with proficiency in Google Analytics, campaign dashboards, and attribution tools.
Experience with CRM (Salesforce, HubSpot) and marketing automation platforms (Marketo, HubSpot, Pardot).
BA/BS in Business or Marketing

Nice To Haves

Knowledge of SEO, SEM, content marketing, and account-based marketing (ABM) principles.
Familiarity with conversion rate optimization (CRO) best practices.
Experience in AI and HPC marketing
Experience in rack-level systems marketing
MBA or Masters in Marketing

Responsibilities

Develop and manage a comprehensive demand generation strategy aligned with company revenue goals.
SEM- Create, launch, and optimize Google Ads campaigns (Search, Display, Retargeting, YouTube) to maximize ROI.
Plan and execute LinkedIn paid campaigns, including sponsored content syndication, InMail, and audience targeting strategies.
Identify and test new paid channels, campaign types, and creative formats to improve performance.
Build HubSpot landing pages for campaigns with key message for conversation and form fill
Webinar platform and webinar series planning
Effectively target the right personas and technology influencers for each campaign and industry
Build campaigns to capture, qualify, and nurture leads through the buyer’s journey.
Collaborate with sales to ensure smooth lead handoff, proper follow-up, and accurate attribution tracking.
Implement lead scoring models and improve MQL → SQL conversion rates
Monitor daily campaign performance metrics (CTR, CPC, CPA, ROAS, conversion rates).
Continuously run A/B tests on ad creatives, landing pages, and audience segments.
Prepare monthly performance reports and actionable insights for stakeholders.
Automated report set-up in Hubspot
Work with cross-function team on website and messaging improvements to help drive conversation.
Recommend content, tools and resources to create to support conversation in campaigns – infographic, webinars, listicles, white papers, industry briefs, and more.
Plans and organizes corporate conference like GTC, Supercomputing, etc.
Manage budgets, venues, and vendors to onsite and shipping logistics timelines, and troubleshooting.
Pre and post communications tied with each conference as well as training of the sales team on conference foundational matters (Know Before You Go documents).
Comfortable with managing multiple details, communications, and problem-solving.
Developing and curating content for social media
Help define ongoing best practices across social channels to increase readership
Creating compelling emails for customer and prospect outreach
Work cross-functionally with product management, content marketing, and graphics teams for utilization in communications.
Ownership of communications calendar and ongoing planning