Lead Data Analyst

Cirkul, Inc • Boston, MA

1d

About The Position

Cirkul is a rapidly growing company on a mission to transform how beverages are developed, distributed, and enjoyed. It’s a new way to hydrate—so much so that 96% of customers say they drink more water with Cirkul! With over 150 flavor options available without sugar or calories, Cirkul provides customers with a fully customizable, reusable water bottle and cartridge system. Since 2018, millions have dropped sugary soda and energy drinks, and turned up their plain boring water with Cirkul! A full range of products is available at DrinkCirkul.com, and Cirkul is also sold by Amazon, Costco, Walmart, Kroger, and grocery stores nationwide.
Based on a survey conducted with 3,258 Cirkul Customers
The Lead Data Analyst (Retail) at Cirkul is a high-impact, visible role responsible for owning retail analytics and delivering cross-functional business insights that fuel Cirkul’s growth. This person will analyze competitor data, retail POS and inventory levels to influence the go to market strategy for our products, develop automated dashboards, forecast demand, and partner closely with Sales, Marketing, Supply Chain, Finance, and Leadership. They’ll evaluate promotions, identify risks and opportunities, support major retail accounts with performance insights, and create reporting that drives faster, smarter decisions across the business. Ultimately, this role turns data into strategy helping teams understand what is happening, why it’s happening, and what to do next.

Requirements

• 5-7+ years of experience in analytics, business intelligence, or data insights roles.
• Strong background in retail analytics, including POS data, inventory metrics, promotional analysis, and category insights.
• Experience with retailer tools such as Walmart Scintilla (previously Luminate), Target Partners Online, Kroger 84.51, Nielsen, SPINS, IRI, or similar platforms.
• Proficiency in SQL, Excel/Sheets, and BI tools (Power BI, Tableau, Looker, etc.).
• Strong data storytelling skills and able to turn numbers into clear, concise recommendations.
• Experience working cross-functionally in fast-paced, high-growth environments.
• Ability to manage large datasets, build automated dashboards, and create forecasting models.
• Experience in CPG, beverage, or other high-velocity retail categories.

Responsibilities

• Provides actionable, data-driven recommendations that improve business performance.
• Identifies opportunities for growth, operational efficiency, and margin improvement.
• Creates reporting that accelerates decision-making instead of slowing it down.
• Owns Cirkul’s retail analytics roadmap and proactively improves tools, processes, and insights delivery.
• Manages projects from problem statements through execution and follow-up.
• Ensures data is accurate, timely, and consistently understood across teams.
• Uses data to simplify complexity and guide stakeholders toward clear decisions.
• Develops forecasting models and scenario analyses to support planning and prioritization.
• Leverages sound logic and analytical rigor when dealing with ambiguity.
• Acts as the data partner to Sales, Marketing, Supply Chain, Finance, and Leadership.
• Communicates insights clearly to both technical and non-technical audiences.
• Builds trust by being responsive, collaborative, and solution-oriented.
• Maintains data confidentiality and accuracy at all times.
• Provides transparent, unbiased analysis ensuring stakeholders can rely on insights.
• Demonstrates consistency, reliability, and integrity in all reporting and recommendations.
• Understands both the retail customer and the end consumer.
• Identifies trends in shopper behavior, category shifts, competitive movement, and channel performance.
• Uses insights to elevate the customer experience and drive retailer success.

Benefits

• Competitive salary based on experience and market
• Generous benefits, 401k match, and PTO (even insurance for your fur babies!)
• Employee discounts on Cirkul products
• New corporate office space with great amenities
• Opportunity to work with a best in class team, in a hyper growth company, taking over the hydration industry
• A culture that rewards results

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees