Lead, Customer Marketing & Storytelling

Pluralsight

2d • Hybrid

About The Position

The Lead, Customer Marketing & Storytelling will build and scale the customer narrative engine that helps power our next phase of growth. Sitting at the intersection of Marketing, Customer Success, and Sales, this role owns the strategy and execution for turning customer success into compelling stories, reviews, and customer engagements that strengthen our market position and accelerate revenue. This is a hands-on role for a strong storyteller and program builder who can identify the right advocates, develop high-quality customer content, and activate those assets across the business. You will help bring our value to life through customer voice showing prospects, analysts, and the market what success looks like with our platform. Who you’re committed to being: You enjoy learning and are open to new ways of doing things. You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns. When communicating you are self-aware, insightful, and proactive. What you’ll do: Customer Marketing Strategy and Cross-Functional Alignment Own the customer marketing and storytelling strategy aligned to the company’s overall business objectives and go-to-market efforts. Partner with cross-functional teams, including Customer Success, Sales, Product Marketing, PR, and Digital teams to identify high-impact customer narratives and build relationships with customer champions. Develop a scalable approach and sustainable pipeline of customer advocates across strategic segments, industries, products and use cases. Support customer nomination and selection processes tied to strategic campaigns, launches, and sales priorities. Customer Story Development and Content Production Identify, interview, and develop a vast portfolio of compelling customer stories, including press releases, case studies, video testimonials, award submissions, and customer proof points that showcase the value of our solutions. Conduct interviews with customers, including VP and C-level executives, to gather insights and craft authentic, engaging stories. Translate complex customer experiences into engaging narratives that resonate with target buyers. Manage the full content workflow from sourcing and briefing through approvals, production, publication, and channel distribution. Customer Story Amplification and Activation Collaborate with Product Marketing and Digital teams to integrate customer stories into website content, campaigns, social media, demand generation, and sales enablement. Equip Sales and SDR teams with customer proof assets and messaging that can support active opportunities and accelerate deal cycles. Partner with Events, PR, and Communications teams to activate customers in webinars, speaking engagements, media opportunities, and industry programs. Maintain a centralized library of customer story assets to support use across Sales and Marketing. Help ensure the voice of the customer is reflected in internal planning and external communications. What success looks like Robust customer marketing program and optimized performance - including, increased customer story production across priority segments and use cases; increased program engagement across Sales teams; and growth in customer-led engagements and participation. Increased adoption and impact of customer stories and proof points across the sales cycle and strategic pipeline opportunities. Improvement in peer review presence and sentiment across platforms such as G2 and Gartner Peer Insights. Customer narratives and story telling contribution to brand credibility, differentiated positioning, and pipeline influence.

Requirements

• 5-8+ years of experience in customer marketing, customer advocacy, content marketing, product marketing, customer success, public relations, external communications, or a related B2B SaaS discipline.
• Demonstrated success building and executing customer storytelling and customer marketing programs that support both brand and revenue objectives.
• Exceptional writing, editing, and interviewing skills, with the ability to craft compelling, outcome-driven customer narratives.
• Experience developing customer-facing assets such as case studies, testimonials, videos, and sales enablement content.
• Strong ability to build relationships with customer champions, executive stakeholders, and cross-functional internal teams.
• Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
• Experience supporting or managing customer reference programs, review generation initiatives, or advocacy operations.
• Comfort partnering across Sales, Customer Success, Product Marketing, Digital, PR, and Legal.
• Familiarity with platforms such as Salesforce, HubSpot, Gainsight, Influitive, Base/ReferenceEdge, G2, or Gartner Peer Insights.
• Proficient in Microsoft Office and/or Google Workspace.
• Experience in a growth-stage or scaling B2B SaaS company undergoing repositioning, category expansion, or go-to-market transformation.
• Experience producing or managing customer video testimonial development and external creative partners.
• Experience activating customers in events, speaker programs, media opportunities, or analyst and peer review programs.
• Strong understanding of how customer proof supports enterprise buying cycles, market credibility, and revenue acceleration.
• Ability to interpret customer outcomes, adoption metrics, and ROI data and turn them into compelling proof points.
• This is a remote role; however, applicants located within 45 miles of our Westlake/Dallas, TX office should expect to work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This approach enables more effective collaboration, quicker decision-making, and a stronger culture, while still providing flexibility.

Responsibilities

• Own the customer marketing and storytelling strategy aligned to the company’s overall business objectives and go-to-market efforts.
• Partner with cross-functional teams, including Customer Success, Sales, Product Marketing, PR, and Digital teams to identify high-impact customer narratives and build relationships with customer champions.
• Develop a scalable approach and sustainable pipeline of customer advocates across strategic segments, industries, products and use cases.
• Support customer nomination and selection processes tied to strategic campaigns, launches, and sales priorities.
• Identify, interview, and develop a vast portfolio of compelling customer stories, including press releases, case studies, video testimonials, award submissions, and customer proof points that showcase the value of our solutions.
• Conduct interviews with customers, including VP and C-level executives, to gather insights and craft authentic, engaging stories.
• Translate complex customer experiences into engaging narratives that resonate with target buyers.
• Manage the full content workflow from sourcing and briefing through approvals, production, publication, and channel distribution.
• Collaborate with Product Marketing and Digital teams to integrate customer stories into website content, campaigns, social media, demand generation, and sales enablement.
• Equip Sales and SDR teams with customer proof assets and messaging that can support active opportunities and accelerate deal cycles.
• Partner with Events, PR, and Communications teams to activate customers in webinars, speaking engagements, media opportunities, and industry programs.
• Maintain a centralized library of customer story assets to support use across Sales and Marketing.
• Help ensure the voice of the customer is reflected in internal planning and external communications.

Benefits

• Benefits include competitive compensation, bonus eligibility, comprehensive medical coverage, unlimited PTO, wellness reimbursement, professional development funds, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed