Lead Creative Strategist, Paid Growth (Reading.com)

Teaching.com

12d•Remote

About The Position

Everyone at Teaching.com is empowered to move quickly, make decisions, and get things done so we can continue to make learning accessible to our growing community of more than 75 million students and teachers internationally. We ship constantly, give direct feedback, and care more about output than optics. Join the fully-remote team at Teaching.com to create, develop, and deliver fun and engaging games for students and educators!

Requirements

3–5+ years of experience leading performance creative for paid acquisition across major platforms (Meta, TikTok, Google, YouTube, etc.)
Proven track record of turning audience insights and performance data into high-performing creatives at scale
Experience running structured testing frameworks and improving creative hit rate over time
Ability to prioritize ruthlessly: you focus on the few creative bets and iterations most likely to win. You’ve killed creatives you liked because the data didn’t support it.
Deep fluency in performance metrics—CTR, CVR, CPC, CPA, ROAS—and the ability to connect them back to creative decisions
Strong creative judgment. You understand hooks, formats, and pacing that stop the scroll and convert.
Curious and resourceful—you actively mine organic content, comments, reviews, competitor ads, and user conversations for new angles
Excited to adopt AI and automation to improve efficiency and output (not AI slop)
Excellent written and verbal communication skills in English (as a remote company, we value clear and concise communication across all departments)
Approaches problem-solving proactively with strong decision-making skills