Lead Business Analyst

Prudential Financial•Newark, NJ

10h•Hybrid

About The Position

Prudential Financial (NYSE: PRU), a global leader in financial services for over 150 years, is committed to helping individuals and institutions grow and protect their wealth. We offer a broad range of financial products and services, including life insurance, retirement solutions, and investment management. With over $1.6 trillion in assets under management and a presence in more than 20 countries, Prudential empowers customers worldwide to achieve financial security. The Business Prudential’s Brand & Marketing organization is at the forefront of driving growth, deepening customer relationships, and delivering experiences that reflect our purpose and values. Within Brand & Marketing, the Growth & Channel Activation team is focused on delivering impactful marketing strategies and experiences across channels that drive measurable business outcomes. The Role We are seeking a Lead Business Analyst to support the strategic vision and execution of Prudential.com, one of the company’s most visible and critical digital properties. This role partners closely with the Director, Product Owner for Prudential.com and plays a pivotal role in translating business needs into actionable user stories and requirements that drive digital transformation and customer-centric experiences. Operating within a SAFe Agile framework, the Lead Business Analyst will collaborate with cross-functional teams—including UX, web & content strategy, analytics, technology, and business stakeholders—to ensure that digital solutions are practical, scalable, and aligned with business objectives. This role is instrumental in shaping the end-to-end web experience, identifying opportunities for improvement, and supporting the delivery of capabilities that enhance customer acquisition, engagement, and support. This is a hybrid role based in Newark, NJ, with onsite work expected 3 days per week.

Requirements

6–8 years of experience in business analysis, preferably within digital product teams and Agile environments.
Proven ability to write and manage user stories and acceptance criteria in collaboration with Product Owners and Scrum teams.
Strong understanding of SAFe Agile methodologies and experience working in cross-functional teams.
Experience supporting large-scale web platforms and CMS-enabled digital experiences (e.g., Adobe Experience Manager).
Familiarity with coordinating tagging, accessibility, and content workflows across digital teams.
Excellent analytical and problem-solving skills with a customer-centric mindset.
Strong communication and stakeholder management skills, with the ability to influence and drive alignment across teams.

Nice To Haves

Familiarity with tools such as Miro, Figma, Jira, Confluence, and Adobe Analytics is a plus.
Passion for digital innovation, continuous improvement, and delivering exceptional customer experiences.

Responsibilities

Lead requirements gathering through interviews, workshops, surveys, and analysis of business processes and systems.
Translate business needs into clear, concise, and actionable user stories, functional specifications, and acceptance criteria.
Manage changes to requirements throughout the product lifecycle, ensuring transparency and alignment.
Create documentation to support solution design and stakeholder alignment.
Partner with the Product Owner to manage and prioritize the product backlog, ensuring high-value items are addressed first.
Coordinate with cross-functional teams to support the implementation of new web platform capabilities and feature enhancements to ensure they are production-ready.
Coordinate requests for analytics tagging, ADA defect remediation, and content authoring, ensuring timely execution and alignment with platform standards.
Support recurring production releases, including end-to-end testing, and user acceptance testing (UAT).
Support the exploration and implementation of AI-driven features to enhance personalization, customer support, and operational efficiency.
Define and track key performance indicators (KPIs) to measure success and inform future iterations.
Provide documentation to ensure successful adoption and operational support of web platform capabilities

Benefits

Market competitive base salaries, with a yearly bonus potential at every level .
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave .
401(k) plan with company match (up to 4%).
Company-funded pension plan.
Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.

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