Lead, Beauty Brand Incubation

nitraNew York, NY
10h$110,000 - $150,000Hybrid

About The Position

The Lead, Beauty Brand Incubation will build and scale Nitra’s new K-Beauty private label vertical. This role will own the end-to-end development, launch and portfolio management of co-branded cosmetic products distributed through dermatology and aesthetics providers in our network. This individual will operate as the operator of a new business vertical - responsible for supporting provider partnership development, brand strategy, product launch execution, cross-border coordination with the biggest Korean ODMs, risk management, and scaled portfolio strategy. This is a hands-on leadership role requiring both strategic ownership and tactical execution.

Requirements

  • 4–8 years in beauty, skincare, or CPG, with experience launching products from concept to commercialization; professional or clinic-channel exposure preferred.
  • Hands-on experience with ODM/OEM partners, including formulation briefs, packaging development, MOQ planning, and production timelines (cross-border experience a plus).
  • Strong commercial and financial acumen, comfortable building launch-level P&Ls, structuring margins across stakeholders, and managing inventory and capital exposure.
  • Experience working directly with providers, clinics, or customers to inform product strategy and GTM execution.
  • Proven zero-to-one operator, highly organized, action-oriented, and capable of independently driving complex initiatives.
  • Excellent communication and cross-functional leadership skills.

Responsibilities

  • Build and Define the Vertical
  • Define the end-to-end operating model for launching private-label cosmetic products through dermatology and aesthetic providers
  • Support designing the margin structure across Nitra, providers, and manufacturers with senior leadership: Head of Commerce and Head of GTM
  • Establish guardrails for inventory exposure, capital allocation, and provider concentration risk with the relevant stakeholders in marketplace and finance
  • Partner with Providers to Launch Co-Brands
  • Act as a brand and commercial advisor to providers partnered to launch cosmetic and beauty products under their own name
  • Translate clinical credibility into compelling consumer-facing brand narratives while supporting packaging direction, naming, and product architecture
  • Develop launch playbooks and onboarding documentation
  • Drive Launch Execution End-To-End
  • Own each provider launch from concept to post-launch analysis and assessment
  • Develop structured launch plans and timelines
  • Coordinate launching KPIs and performance dashboards with dedicated GTM operations team
  • Manage Portfolio and Build Scalable Infrastructure for Growth
  • Evaluate provider-level profitability and identify underperforming SKUs and recommend rationalization
  • Develop tiered frameworks for scaling high-performing providers while offering outward, client facing analysis to track performance
  • Standardize launch kits and brand frameworks while developing templated packaging and product bundles
  • Evaluate future opportunities for expanded distribution models

Benefits

  • Equity - Everyone at Nitra is an owner. When the company wins, you win
  • Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra
  • Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
  • Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match
  • Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.
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