Lead Analyst, Measurement & Attribution

dentsu

2d•$78,000 - $126,500•Remote

About The Position

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu. The Lead Analyst will play an important role in our US-based attribution modeling capabilities. Reporting into the Sr. Director, you will use data science techniques to examine marketing activities and to estimate their growth to our clients. These projects will include Media Mix Optimization or Marketing Mix Modeling, Analysis of Covariance (test and control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. You will be hands-on keyboard building and revise code and inspire creativity.

Requirements

Bachelor's degree in at least one of these fields preferred: statistics, economics, applied mathematics, optimization, computer science, physics; (preference for advanced degree)
2+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution
Experience working with and measuring TV, digital media, and CRM data
Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.)
Advanced modeling skills with Python and R
Cloud environment experience, especially GCP and AWS
Data visualization experience with tools like Tableau or Power BI a plus
An understanding of marketing goals and how different media channels support these goals
Experience presenting information in spoken, written or visual form to a variety of audiences, from our teams to external client teams
Experience with collaboration with teammates, especially global teams, to share insights and techniques